Title: Rise of the Marketing Operations Function: And what is this talk about Unicorns?
Published by/Authors: Debbie Qaqish, Chief Strategy Officer, Pedowitz Group
Length: 9 pages
- A much needed definition of marketing operations.
- The four stages of Marketing Ops Groups: Model maturity for Marketing Ops
- Quotes about marketing operations from: Michael Ballard-Lenovo; Randy Taylor, LexisNexis; Ashleigh David, Trend Micro; Chris Willis, Elekta; Mitch Diamond, McKesson; Patrick Phelan, Acxion; Danny Essner, MediaMath.
- Common Marketing Operations Functions are described under five categories:
- Data Management
- Measurement and Analytics Reporting