Marketing Management Feed

When a New CMO Meets the Sales Manager, Sparks Fly

IStock_000008113130Small“What can I do for you today?” Cyndi asked the new CMO as he settled into the chair facing her.

“It isn’t what you can do for me,” Tom said. “It’s what can I do for you.  While I’ve only been on the job for a few weeks, maybe there is something Marketing needs to do for you,” he said with a bemused smile.

Continue reading "When a New CMO Meets the Sales Manager, Sparks Fly" »


If the mediocre are always at their best, who are “the mediocre?”

At the end of another blog entry (one of the best read)  titled “All know the way; few actually walk it. ~Bodhidharma,” I quoted Giraudoux’s famous saying, “Only the mediocre are always at their best.”  

As typically happens when we read something like this, we assume “the mediocre” is always someone else.  It’s certainly not us.

Continue reading "If the mediocre are always at their best, who are “the mediocre?” " »


Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor

6a0147e05adc32970b01bb08d75c74970d-320wi

Digital Marketing overall has a growing interest for us.  As such we are looking at salaries for these positions.  We will search out salaries and job descriptions and conduct interviews on SLMA Radio (Live) and podcasts about digital marketing management. 

Why it's Important

SLMA's interest lies in measurement of marketing because we believe if you can't measure it you can't manage it. 

Our last salary post about digital marketing is this one:

Continue reading "Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor" »


How Data-Driven Marketing Infuses the Soul of Marketing

 This Podcast Answers:

Have we dehumanized marketing? We talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your have we dehumanized marketing?

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.  

  ABOUT THE GUEST – SUSAN EMERICK

Continue reading "How Data-Driven Marketing Infuses the Soul of Marketing " »


Does Your Martech Stack Up? Tips and tricks from the field, Rhoan Morgan Hosts SLMA Radio

Tips and tricks from the field, Rhoan Morgan, your host and CEO of DemandLab chats with Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP.  

With over 5,000 martech solutions available today, it’s no surprise that marketers are outspending IT on technology investments, or that they’re using an average of 91 technology systems to support their marketing strategies. In this program, DemandLab CEO Rhoan Morgan interviews Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP who provides tips on how to:

Continue reading "Does Your Martech Stack Up? Tips and tricks from the field, Rhoan Morgan Hosts SLMA Radio " »


Gambling is based on Luck and Marketing has no place for Luck

Why It Matters

"You have to ask yourself, ‘Can I  forecast the sales results for a lead generation campaign?’  “ If you can't, this is called gambling.  Gambling is based on Luck and Marketing has no place for gamblers."

James W. Obermayer

Tweet This

Continue reading "Gambling is based on Luck and Marketing has no place for Luck" »


Without the Marketer, Most B2B Companies Would be Regional Door Knockers

The message is that Marketers are the creators of wealth in B2B Companies

"Nothing happens until the sale is made," is most often quoted as a lead-in to praising salespeople. And the speaker is almost right, but we know that deep in our B2B marketing hearts, it all starts sooner than that.

Stu-tell-young-peopleWhy it's Important

"In B2B, nothing happens until the marketer creates demand. Without the marketer most B2B companies would be regional door knockers; they would not be able to go beyond the reach of their salespeople. Marketing in B2B companies creates Wealth. I mean real wealth. Hardcore, measurable, bottom line profitable dollars that drives the growth of our 11,000,000 plus businesses in the US."

Tweet This

Continue reading "Without the Marketer, Most B2B Companies Would be Regional Door Knockers" »