Marketing Communications Feed

Funnel Radio Line-up August 2

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Today we start at 10:30am Pac: Revenue Rebels with host, Rhoan Morgan and her guest, Michael Sala, Managing Director, Strategic Origination, LLR Partners Topic: How sales and marketing alignment moves the revenue dial. Then Dan Perry hosts Sales Enablement Radio with guest Bill Hicks, Chief Relationship Officer, Ultimate Software discussing if relationships still matter with retention. Matt Heinz's guest, Nick Jordan, CMO of Logic Inbound discusses How to Sell to Larger Organizations with Bigger Budgets. And our season finale for WVU Marketing Communications Today takes us to Integrate WV 2018 with hosts Cyndi Greenglass & Matthew Cummings LIVE from Studio B.



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10:30 am Pac: Revenue Rebels with host, Rhoan Morgan, CEO DemandLab @demandlab

Guest: Michael Sala, Managing Director, Strategic Origination, LLR Partners

Topic: How sales and marketing alignment moves the revenue dial

 https://goo.gl/iDA2Jk


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11:00 am Pac: Sales Enablement Radio by The Brevet Group

Guest: Bill Hicks, Chief Relationship Officer, Ultimate Software @WEHicks

Topic: Account Retention - Do relationships still matter when retaining accounts?

 https://goo.gl/jWjuMC


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11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz, Heinz Marketing @heinzmarketing

Guest: Nick Jordan, CMO of Logic Inbound

Topic: How to Sell to Larger Organizations with Bigger Budgets

 Listen Live >


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12:30 PM Pac: WVU Marketing Communications Today 

LIVE from Studio B at INTEGRATE WV 2018

SEASON FINALE -  Hosts are Cyndi Greenglass and Matthew Cummings

 https://goo.gl/nfBKvV


Welcome swag package for new team members.

6a0147e05adc32970b022ad352d12d200c-320wiI was reminded of  a business that sends out random thank you cards to vendors - all signed by everyone in the office and a personalized note on how the vendor makes a difference in the company. No special occasion, sent out twice a year to each vendor.  Guess how often that vendor will remember that company to recommend them to people looking at solutions that same company can provide?

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When a New CMO Meets the Sales Manager, Sparks Fly

IStock_000008113130Small“What can I do for you today?” Cyndi asked the new CMO as he settled into the chair facing her.

“It isn’t what you can do for me,” Tom said. “It’s what can I do for you.  While I’ve only been on the job for a few weeks, maybe there is something Marketing needs to do for you,” he said with a bemused smile.

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If the mediocre are always at their best, who are “the mediocre?”

At the end of another blog entry (one of the best read)  titled “All know the way; few actually walk it. ~Bodhidharma,” I quoted Giraudoux’s famous saying, “Only the mediocre are always at their best.”  

As typically happens when we read something like this, we assume “the mediocre” is always someone else.  It’s certainly not us.

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You'll Die if you Don't Listen to Customers

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- Jennifer Holt and Cyndi Greenglass on WVU Marketing Communications Today Radio

"The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters."

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How Data-Driven Marketing Infuses the Soul of Marketing

 This Podcast Answers:

Have we dehumanized marketing? We talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your have we dehumanized marketing?

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.  

  ABOUT THE GUEST – SUSAN EMERICK

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