This cartoon is one of many that appear in Stu Heinecke's new book, "How to Get a Meeting with Anyone."
I think marketing automation came about for two reasons:
- Desperation for sales lead follow-up when sales management failed to enforce a 100% sales lead follow-up policy on the part of its sales people
- Marketing learned it can do it with email nurturing of inquires and sales leads without begging someone else to do it. Note: See Sales Management's Biggest Opportunity for Failure.
Why it Matters: