This is a verbatim transcription of an interview with Fred Yee, CEO of ActiveConversion. You may use quotes from this interview, but please edit Fred Yee or James Obermayer if required due to the conversational nature of the program.
Long Sales Cycles are difficult enough for salespeople to keep top of mind, much less gearing up a marketing automation program to do it for you. Too many marketers are so short of content that the longer the sales cycle the more likely that the content and communications may be lacking in specificity for each prospects need. During this live program, Fred Yee, CEO and founder of ActiveConversion discusses how to use the “smarts” in marketing automation to your advantage for long sales cycles.
Paul: It’s time again for the SLMA Radio Hour brought to you on behalf of our 8000+ members of the SLMA; Sales Lead Management Association. If it has to do with sales lead management or sales lead marketing, it probably starts here with the SLMA Radio Hour.
Our host today is Jim Obermayer, executive director and founder of the SLMA and your producer is yours truly Paul Roberts coming to you live from our studios here in kind of sunny Southern California.
SLMA Radio is a syndicated show and our archives have over 362 episodes now with an audience reach of close to 90,000 listeners.