Friday, November 22, 2013
I spent the early part of this week at Salesforce.com’s annual Dreamforce conference. Here are my observations.
The big news was for geeks. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. It is apparently a major technical accomplishment and at least one of my technical friends was hugely impressed. But I can’t say I personally found it all that exciting. Perhaps we’ve reached the point where we expect technology to do pretty much everything, so the line between what's already available and what's new is only visible to experts. Any way you slice it, focusing on platform technology is much less exciting than last year's vision of "social enterprise".