SLMA Recommended Read
From RAAB Associates:
Marketing automation systems for very small and very large businesses have shown the greatest innovation in the past year, according to research released today by Raab Associates. The January 2015 B2B Marketing Automation Vendor Selection Tool (VEST) added five vendors focused on serving very small companies, which form the industry’s largest pool of potential new users. But vendors serving enterprise marketers have been most aggressive at extending their systems beyond traditional marketing automation to include display advertising and other new channels.