Management Tips Feed

Management Tip: You can predict sales results from lead gen!

IStock_84714737_MEDIUMManagement Tip!

“The person who can predict sales results from marketing programs will be a vital part of the company and the sales process.  Fortunately, this isn’t difficult once you realize that  45% of  all leads will turn into a sale for you or a competitor within one year.   In the short term, 22-26% of all sales leads will turn into a sale for someone within 6 months.”

 This is one of the growing number of management tips appearing on the SLMA Website under Resources, Articles, Management Tips

Got a 75 word or less managemen tip?  Send it to jim@theslma.com and we'll publish it under your name. 


Management Tip: Telemarketing often fails because it reports to the wrong person!

IStock_84714737_MEDIUMManagement Tip

Telemarketing fails most often when it reports to the wrong person.   As a tactical department, telemarketing measures its performance on an hour-by-hour basis.  If it reports to the vice president of sales it usually fails. The VP of sales seldom takes the time to properly manage or oversee a successful telemarketing operation. Telemarketing needs a manager who is interested in details, understands hourly employees,  and who can lead front line “customer contact” specialists with an understanding of the special needs of the telemarketing professional. 

This is one of the growing number of management tips appearing on the SLMA Website under Resources, Articles, Management Tips

Got a 25 word or less managemen tip?  Send it to jim@theslma.com and we'll publish it under your name. 


Management Tip: Be careful of Sales Managers

IStock_84714737_MEDIUMManagement Wisdom Tip

“Be careful of sales managers who imply they can make their numbers on their own without any help from “marketing.”  They can’t do it, can’t admit it, and aren’t part of a team.”

 This is one of the growing number of management tips appearing on the SLMA Website under Resources, Articles, Management Tips

Got a 25 word or less managemen tip?  Send it to jim@theslma.com and we'll publish it under your name.