Machine Learning Feed

Machine Learning is a Requirement for Marketing Automation - Michelle Huff from Act-On Software

Listen to Michelle Huff while you work!

In this interview with Michelle Huff CMO of ACT-On we learn how ACT-On is using ML to drive decisions that help their users sell more.  The host is Jim Obermayer.

Machine learning” for some is only a buzz word that may or may not have substance behind it.  Defined as a field of computer science, machine learning gives computers that use algorithms the ability to learn from and to make decisions without programming based on data. (Wikipedia)  

About our Guest Michelle Huff

Michelle is Act-On’s Chief Marketing Officer, and oversees the company’s brand, demand, and customer expansion marketing efforts. Michelle comes to Act-On with 17+ years’ experience helping market leading companies, including Salesforce and Oracle, connect customers with technology solutions to grow their business. Most recently, Michelle was GM of Salesforce’s Data.com division after having served as the VP of Marketing for the group. 

About Act-On:

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.

Converse with us on Twitter, circle us on Google+, and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action blog. Use #ActOnSW to join the social conversation.

You may also like: 

 Sponsor for this show:

GoldMine CRM

Goldmine CRM
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.

It is not the strongest nor the most intelligent company that survives, but the one most adaptable to change![i]

IStock-539953610No doubt there is sensational change coming in a tsunami-like fashion to sales and marketing departments in both B2B and B2C companies.  These marketing and sales environments are especially under pressure because as technology gallops ahead, the companies that adapt to change will survive, while those that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.  And the driver of this change is Business Intelligence (BI).

Why it’s important

 “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”

James Obermayer

Yes, fears of change have been expressed before, but none are as urgently as those occurring in today’s marketplaces.   The

Continue reading "It is not the strongest nor the most intelligent company that survives, but the one most adaptable to change![i]" »


Predictable Prospecting: How to Radically Increase Your Sales B2B Pipeline - Marylou Tyler Interview on CRM Radio

Slma-recommended-187If your organization’s is driven by B2B sales, MaryLou Tyler (the co-author of the book Predictable Prospecting) will reveal her proven step-by-step process to turn any B2B organization into a high-performance business development engine.  The host is Jim Obermayer

About Marylou Tyler

Marylou Tyler is the Founder of Strategic Pipeline, a Fortune 1000 outbound sales process improvement consulting group. Her client list includes Apple, Bose, AMA, Talend, CIBC, Prudential, UPS, Orkin, AAA and Mastercard.

She's also co-author of the #1 Bestseller Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com. It's sold over 60,000 copies and has over 250 reviews on Amazon averaging over 4.3 stars.

A6a63526-dc6c-c5d1-8c3a-5890a7d09651And her new book is titled Predictable Prospecting: How to Radically Increase Your Sales B2B Pipeline.

 When it comes to sales process improvement, Marylou specializes in optimizing top-of-funnel sales process and implementing predictable new sales opportunity engines. Her unique approach walks clients through a specific 7-point outreach process/framework that is part behavioral, part predictive and part creative (persuasive storytelling).

Continue reading "Predictable Prospecting: How to Radically Increase Your Sales B2B Pipeline - Marylou Tyler Interview on CRM Radio" »


Discussing the Usefulness of BI Applications for Salespeople: John Golden on CRM Radio

 Are BI Apps Confusing or Improving CRM and Sales Revenue?

Business intelligence applications are growing, but are they worth the effort?   We agree that more intelligence is better and the range of options of BI for CRM system is exploding (along with cost) when added to the CRM system as another app.  Is it worth it?  CRM expert and author John Golden, who is the CSO at Pipeliner CRM discusses business intelligence applications and how it is changing CRM. The host is Jim Obermayer.

Continue reading "Discussing the Usefulness of BI Applications for Salespeople: John Golden on CRM Radio" »


Why Sales Managers Need to Understand the Murky World of Sales Analytics: CRM Radio

Mike Saliter Tackles the Need for Instant Business Analytics

This show covers:

  • Why sales managers need deep dive analytics to understand what is happening in the organization and the market
  • Why CRM reports are too simple and can't answer the "WHY" question 
  • How a deep dive reporting system helps sales managers understand what happened in the past and what should be done in the future
  • Why Sales manager's need to understand the journey at the point of decision which can look at many different data sources (CRM, HR, ERP, Marketing Automation, Expense Reports, etc. )
  • How visual analytics contributes to fast decisions 

 

 

Continue reading "Why Sales Managers Need to Understand the Murky World of Sales Analytics: CRM Radio " »


How to Use Business Intelligence to Create Qualified Leads! Listen While You Work.

Sean Burke, CEO of Kitedesk discusses how a company can economically create real qualified leads to drive a forecast which drive sales. 

If you ask salespeople what they want from marketing and they will say, “More leads.” Give them

Continue reading "How to Use Business Intelligence to Create Qualified Leads! Listen While You Work." »