Many of these “facts” are found in SLMA blog entries and in the SLMA Resources-Articles section. Velocify’s references are from resources-white papers –which they excel at. Many are from Hubspot’s 107 Mind-Blowing Sales Statistics That Will Help You Sell Smarter. In addition, some are in the books authored by James Obermayer: Managing Sales Leads, Turning Cold Prospects into Hot Customers, and Sales & Marketing 365. He is also co-author of Managing Sales Leads, How to Turn Every Prospect into a Customer, and Find Lost Revenue.
- $ 45% of all B2B leads turn into a sale for someone within a year. (Sales Leakage Consulting)
- 26% of B2B leads turn into a sale within six months. (Sales Leakage Consulting)
- 10-15% of leads turn into a sale for someone within three months. (Sales Leakage Consulting)
- $ Follow-up of sales leads by a salesperson is 10-25%.(Sales Leakage Consulting)
- A CRM software system is not the sales lead management process. It is a part of the sales and marketing process. (Sales Lead Management Assn.)
- $ Sales lead nurturing programs increase perceived sales lead follow-up and increase sales from 200-300% from sales leads. (Sales Lead Management Assn. and most of the marketing automation software companies)