Benjamin Franklin said "Well done is better than well said." about 229 years ago and it is still fresh today.
With the talk we have heard about CRM and the progress marketing automation has made for the last ten years, most marketing managers are still not walking the talk when it comes to measuring ROI for lead generation. I just didn’t realize how much insight Ben had into marketing.
James Lenskold the author of Marketing ROI certainly nailed it when he taught marketers how to stop talking about marketing ROI and start proving it. I am sure every marketer would like to hear “Well done" instead of just well said.
Infographic Title: Top Ten Reasons to Hire a Full–Service Demand Generation Agency
Subtitle: Infographic for B2B Marketers
Published by/Authors: Spear Marketing
Listen and Learn while You Work
Ask a few dozen CMO's how they determine how many leads he or she needs to create for the forecast and the answers vary from a guess to science based on formulas. In this program with Chris Ryan we ask a proven CMO, author and lead generation expert how he determines how many leads are enough for his clients.
Why it’s Important
"Sales Performance is tied to sales lead performance, which is tied to your marketing budget. Period."
Clint Eastwood said it best in the movie, Sudden Impact, “It’s just a question of results. Everyone wants results, but nobody wants to do what it takes to get it done!”
Those with a $ dollar sign lead to immediate increases in sales.
How to Implement Sales Lead Automation & Double Sales in 30 Days by Gabe Buck. Listen While You Work!
This is a fascinating interview with Gabe Buck, CEO of Clickpoint. Gabe makes some very bold statements about how to: