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Marketers Need Digital Analytics Skills says Laura Patterson on CRM RadioToday

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Yes, there is a new skill requirement, but it isn't as daunting as you might think says Laura Patterson of VisionEdge Marketing.

Why it's Important

"Marketers have no choice but to measure what they manage"

Marketing Analytics isn’t new, but it’s a subject that will be hard for marketers to ignore in 2018. Yet, knowing the issue isn’t

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