Are BI Apps Confusing or Improving CRM and Sales Revenue?
Business intelligence applications are growing, but are they worth the effort? We agree that more intelligence is better and the range of options of BI for CRM system is exploding (along with cost) when added to the CRM system as another app. Is it worth it? CRM expert and author John Golden, who is the CSO at Pipeliner CRM discusses business intelligence applications and how it is changing CRM. The host is Jim Obermayer.