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Author John Asher Discusses Neuroscience Research that Affects Sales Approaches

John Asher is the Host this week for CRM Radio.  In writing his new book  Close Deals Faster: The 15 Shortcuts of the Asher Sales Method he takes the time to discuss how he uses the research from the field of neuromarketing to influence how he trains salespeople.  

Crm-20180111-tweet-host-asherNeuroscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research, marketers and salespeople world-wide are taking “neuromarketing” more seriously as they explore ways to create demand and close leads based on this decision making research. During this program CRM Radio host and author John Asher will discuss the latest research and how it can change the way salespeople sell and service the customer. John is an author, entrepreneur and the CEO of Asher Strategies. His company has trained over 35,000 salespeople world-wide and he has recently (November 2017) published his book: Close Deals Faster: The 15 Shortcuts of the Asher Sales Method .


Book Review: Close Deals Faster with John Asher - 10K Copies Sold the 1st Day on Amazon

This is not a book just for salespeople, it is for both salespeople and sales manager. In 260 pages Asher doesn’t submit one idea and beat it to death over the first 100 pages, he submits a proven process for improving sales.

Hardcover: $22.18 on Amazon
260 Pages – Three Parts: Ten Chapters
About Guest Host John Asher

Sponsor for this show:


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Christmas Gift Books for Marketing and Sales People

IStock-475183184 (1)Give a Book for Christmas to a Sales or Marketing Person 

I recommend these books as gifts for Christmas.  I have read these and found them to be useful, insightful and a help to any sales and marketing professional.  Some of the authors I have come to know, some have been interviewed on SLMA Radio or CRM.    Business books are not written because of royalties, they are written because the author can't keep their knowledge inside.  It takes hundreds and hundreds of hours to write a book, a lot of self-searching, some ego bruising, many late nights and weekends without the family.

These books are a gift of knowledge which is so much better than a tie or a bottle of perfume.

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