This 2 minute 45 second sales tip is from John Asher's interview on CRM Radio about how emotions drive sales decision.
Hear his program here:
John Asher is the Host this week for CRM Radio. In writing his new book Close Deals Faster: The 15 Shortcuts of the Asher Sales Method he takes the time to discuss how he uses the research from the field of neuromarketing to influence how he trains salespeople.
I recommend these books as gifts for Christmas. I have read these and found them to be useful, insightful and a help to any sales and marketing professional. Some of the authors I have come to know, some have been interviewed on SLMA Radio or CRM. Business books are not written because of royalties, they are written because the author can't keep their knowledge inside. It takes hundreds and hundreds of hours to write a book, a lot of self-searching, some ego bruising, many late nights and weekends without the family.
These books are a gift of knowledge which is so much better than a tie or a bottle of perfume.