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Guest: Mari Anne Vanella @vanellagroup
Guest: Ruth P Stevens
Guest: Manny Medina, CEO Outreach SaaS @medinism
We are excited to announce a new show to our line up. Please welcome West Virginia University's Marketing Communications Today with host, Cyndi Greenglass. You need to listen to the end of the day as this show is on at 12:30 LIVE! We also have host, Pete Gillett continuing his conversation with Jonathan Farrington on Sales 2.0. Susan & Lany each have a segment at 11 for Rooted in Revenue and a tip from Deb Calvert. Matt's guest is Eric Spatzer of Citrix. PICNIC is just that today! A whole lively discussion about the things we hate about new devices.
10:30 - SLMA Radio with host, Pete Gillett @gillettpeter
Guest: Jonathan Farrington, CEO Top Sales World @TopSalesWorld
Topic: Sales 3.0 What's it all about?
11:00 - Rooted in Revenue with hosts, Susan Finch and Lany Sullivan
First segment: Creating an amazing event experience - @eventsbylany
Second segment: Revenue Tip from Guest Deb Calvert, Pres People First Productivity Systems
11:30 - Sales Pipeline Radio with host, Matt Heinz
Guest: Eric Spatzer, Citrix @espatzer
Topic: Sales Enablement at Enterprise Scale: How Citrix Does It
12:00 - P.I.C.N.I.C. Podcast by Ipswitch with hosts, Greg Mooney and Kevin Conklin
@ipswitch @kevinconklin @gregmooney
Panel: Alex Fisher, Jeff Edwards, Mark Towler
Topic: Things we hate about new devices
12:300 - NEW SHOW! WVU Marketing Communications Today by West Virginia University
Host: Cyndi Greenglass @directchick
Guest: Susan Emerick @sfemerick
Topic: Is “data-driven” the buzz kill for marketing?
Guest: Mark Donnolo @salesglobe
Topic: Why Account Planning Delivers Outsized Revenue Results
Account planning is undoubtedly successful in the companies that employ it but its success depends on changes in attitude and processes that salespeople seem to loath. While the results are invariably stunning, but the adoption in the short term is sometimes slow and in the long term difficult to sustain. In this interview multiple book author and Mark Donnolo discusses his recent book,Essential Account Planning
- How to create a strategic account structure
- How to over-come initial resistance to change
- Who is involved in account planning
- How revenue is measured once a plan is in place (creating a dashboard)
- Other reasons and goals for account planning
11:00 - CRM Radio with host Jim Obmermayer
Guest: Mark Godley the President of LeadGenuis
Topic: How to Avoid the Mistakes of the B2B Sales Data Stack
Regardless of the software used and the lead generation programs, the successes of competitive corporations are now based on their ability to manage and access accurate data. Without accurate data, a company is at a severe disadvantage in the B2B market place. Our interview this week is with Mark Godley the President of LeadGenuis. Mark presents his ideas on how to avoid mistakes in creating an accurate database. The host is Jim Obermayer.
11:30 am - Sales Pipeline Radio with host Matt Heinz @heinzmarketing
Guest: Ryan Bonnici, CMO at G2Crowd @ryanbonnici
Topic: How to do PR for B2B: Driving Awareness, Thought Leadership AND Leads
I’m super impressed with how effective G2 Crowd lists have been, both the overall top XXX lists by segment as well as the metro area lists. We'll talk about Ryan's approach to B2B PR, how that impacts sales pipeline (directly and indirectly). Check it out and learn more about G2 Crowd here.
12:00 - P.I.C.N.I.C. Podcast by Ipswitch with host Greg Mooney @gregmooney
Guest: Steve Staden, CISSP, Senior Dir of Prod. Mgmt Ipswitch
Topic: How I Learned to Stop Worrying and Love GDPR
During this episode, we will try to answer the key questions related to European GDPR (General Data Protection Regulation) which will be effective May 25, 2018:
- What’s the biggest pain point around GDPR?
- Who is impacted by GDPR?
- What can GDPR be compared to?
- Why should you even care about GDPR?
What happens after May 25th, the enforcement date?
This week we have a full schedule: David Lewis explains the benefits of analytics. Then Jim Obermayer welcomes Patrick Renvoise to continue the conversation started last week with David Lewis about Neuromarketing. John Bruno of Forrester goes over a recent study of CRM systems, Liz Pearce of Liquid Planner joins Matt Heinz and we wind the day up with Kevin Conklin interviewing Jeff Kaplan of Ipswitch. Listen live staring at 9:30am Pacific:
It's only September, but IT Horror stories are always interesting, especially if you can sigh relief that it hasn't happened to you... yet. Phill Keene drives home what need to know about the imporance of a sales process DEFINITION. You can't follow it, until you define it. David Lewis starts out the day and keeps us going with ideas on neuromarketing principles. Insights from Anthony Iannarino are ALWAYS worth the note taking. Don't miss today.
9:30 am Pac: DemandGen Radio with David Lewis
Today's line-up includes host Peter Gillett with Ian Gotts on SLMA Radio, James Obermayer with Michael Alexander on C
We are excited as always with the line up of guests this week. We kick off with David Lewis, aka DemandGenDave teaching us how to implement lead nurturing program. From there Peter Gillett answers the question, "Why should people LOVE tradeshows?" CRM Radio is a replay of an episode featuring Andrea Lechner-Becker of LeadMD, "How developed is your marketing department?" Great questions to help see what you are doing right and what may need to go on the list of goals for the upcoming quarter and year. Following her is Joshua Baez with Matt Heinz talking about the PERFECT Persona. We end our day with John Stewart and Kevin Conklin talking about What’s up on Network Security in 2018.