In this interesting discussion, Paul Roberts, long term veteran of internet radio and a station owner and Steve Gershik radio personality and technology CMO discuss how internet radio for at-work listeners is coming of age. They talk about:
The authenicty of radio talk shows
The story telling aspect that draws listeners in
How radio rather than video allows the listener to "fill in the blanks"
How replays are available via iTunes and Stitcher for Android
Internet Radio and the podcast replays continues to gain an audience in the B2B space as programs and hosts understand the benefits of this multidimensional content creation machine. During this program, veteran broadcaster Paul Roberts and Steve Gershik (personality on LeadSpaceRadio) discuss with Jim Obermayer the host, the acceptance of internet radio in the B2B space for at-work listeners. In addition they explore the importance of live steaming for at-work listeners of business programming.
Paul Roberts has been a station owner for seven years and also the CEO of West Coast Marketing for 23 years. Roberts created Orange County, California's first Community Radio Station featuring live, weekly broadcasts from OC's top business leaders and community groups. He has since expanded the shows produced to include SLMA Radio, LeadSpace Radio, MSPNow Radio, Contact Radio, SalesPipeline Radio for Funnel Media Radio and several dozen other shows.
Steve Gershik has 20 years of experience in product marketing, social media, demand generation and brand building, Gershik is an expert in what B2B companies need to do to survive and thrive in competitive environments today.
He is an experienced Chief Marketing Officer for early and growth stage technology companies and has been a roll-up-your-sleeves working manager in each of his roles. He's spoken at SXSW Interactive, DMA, AMA, BMA, DemandCon, SiriusDecisions Summit, AdTech, Eloqua Experience. He's consulted for technology startup companies, growth stage firms that need help building a revenue process and publicly traded companies that are looking to build a team of modern marketers.
Gershik is a frequent visitor and commentator on SLMA Radio programs.
17 Reasons why Internet Radio Provides Great Content
No one can deny any longer that content is king in the business-to-business (B2B) space. Just review the increase in editorial, the popularity of the Content Marketing Institute, and Theresa Cramer’s brand new book “Inside Content Marketing” (have your highlighter ready because you’ll need it for this work). Cramer is the editor of EContent, an indispensable source of information on all things content related.
The question is how do you create content that is useful in the prospect’s mind, and will nudge them into making an informed decision to buy your products?
Cramer says, hire a journalist to tell you a story, and she is right. Maybe a publicist can also be a good choice because they understand so much about the other content media choices. Regardless, there is a race for usable content and after six years of weekly internet radio programming we believe that internet radio is one of the obvious choices for those seeking to produce authentic multiple-use content.
Sales Pipeline Radio, a talk show program with experts on sales pipeline building, is hosted by Matt Heinz
April 12, 2016 - -Lynden, WA- -SLMA Live, an internet radio channel produced by the Sales Lead Management Association (SLMA), announced that Sales Pipeline Radio, produced by Heinz Marketing, has launched a weekly talk show program that airs at 11:30 a.m. PST every Thursday. James Obermayer, senior producer for SLMA Live said, “Sales Pipeline Radio is a huge win for our at-work listeners. On this program, Matt Heinz interviews sales and marketing leaders who understand that pipeline building is revenue management, which is the joint responsibility of marketing and sales management.”
Program host and president of Heinz Marketing Inc, Matt Heinz, said, “I’m thrilled about the accelerating interest and rapid listener growth for Sales Pipeline Radio in such a short amount of time. The SLMA team produces the show with the highest level of professionalism, which reflects well on our brand and with our program guests.”
Reaching Thousands of “On-the-Go” MSP Partners with Business Tips and News, Continuum’s MSPradio Logs 10,000 Replays in Last 4 Months Alone
MSPradio, the weekly radio show produced by Continuum®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, hit 20,000 all-time replays since its launch in April 2014, with 10,000 replays in the last four months alone. Hosted and produced by Nathan Teplow, Marketing Programs Manager at Continuum, MSPradio reaches the company’s “on-the-go” Managed Services Provider (MSP) partners and prospects to deliver hot topics, business tips and industry news. MSPs can listen to the show at their convenience, gaining valuable tips and information to help them succeed and grow their managed IT services business.
“Continuum’s live MSP Internet Radio program has built a strong following as it takes advantage of