Listen while you work on iTunes
Today's topics include: 5 Most Important Things Marylou Tyler has learned in business and life. Should Incentives Be Used to Get Salespeople to do Their Job? Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders, and our day ends with: 17 Areas Shaping the IT Operations Marketing in 2018.
Listen While you Work or Play
Matt Heinz and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting. They discuss storytelling, the importance of audio, conversations and podcasting (Matt believes podcasts are really unstructured learning time).
While Matt is a B2B math marketer he likes technology such as podcasts that set him and his company apart from firms that haven’t embraced storytelling and conversations.
Matt remembered being at a conference when a CMO he had been trying to reach recognized his name from Sales Pipeline Radio.
Why it Works
"Podcasts are true social selling; give first and ask later."
Paul Roberts - OC Talk Radio
We are excited to announce a new show to our line up. Please welcome West Virginia University's Marketing Communications Today with host, Cyndi Greenglass. You need to listen to the end of the day as this show is on at 12:30 LIVE! We also have host, Pete Gillett continuing his conversation with Jonathan Farrington on Sales 2.0. Susan & Lany each have a segment at 11 for Rooted in Revenue and a tip from Deb Calvert. Matt's guest is Eric Spatzer of Citrix. PICNIC is just that today! A whole lively discussion about the things we hate about new devices.