Heinz Marketing Feed

Funnel Radio Line-up Aug 31, 2017

We are excited as always with the line up of guests this week. We kick off with David Lewis, aka DemandGenDave teaching us how to implement lead nurturing program. From there Peter Gillett answers the question, "Why should people LOVE tradeshows?" CRM Radio is a replay of an episode featuring Andrea Lechner-Becker of LeadMD, "How developed is your marketing department?" Great questions to help see what you are doing right and what may need to go on the list of goals for the upcoming quarter and year. Following her is Joshua Baez with Matt Heinz talking about the PERFECT Persona. We end our day with John Stewart and Kevin Conklin talking about What’s up on Network Security in 2018.

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Funnel Radio Line Up: Aug 24, 2017

Never miss an episode of our shows on Funnel Radio. Today's guests include: Lauren Goldstein of ANNUITAS, Zvi Band of Contactually, Andy Crestodina from Orbit Media Studios and Rachel Simone from Ipswitch. Shows start live at 10:30 am Pacific today.

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Surprising Marketing Management Research Scorecard Heinz Marketing

Heinz Marketing surveyed 250 plus B2B sales and marketing pros to learn how they measure and achieve  revenue success. We’ve learned how B2B marketing teams are optimizing, managing  and reporting their results with revenue accountability

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“The days of activity-based marketing are over.” Heinz Marketing Declares in WP Research

Why It’s Important:

“Revenue is the crucial measurement of marketing and sales activities, nothing else ultimately matters and this report from Heinz Marketing on Marketing Performance Management Research is THE guide to company revenue growth.”

James Obermayer - Reviewer

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Title:  Marketing Performance Management Research

Published by/Authors:  Heinz Marketing

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