Heinz Marketing Feed

Funnel Radio Line-up Feb 22, 2018

 Listen while you drive to work on iTunes Tweet-todays-funnelradio-lineup-20180222

Today's topics include:  5 Most Important Things Marylou Tyler has learned in business and life. Should Incentives Be Used to Get Salespeople to do Their Job? Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders, and our day ends with: 17 Areas Shaping the IT Operations Marketing in 2018.

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Why Podcasting Builds Trust, Credibility and Leadership - Matt Heinz on Sales Pipeline Radio

Listen While you Work or Play


IStock-627130554Matt Heinz and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting.  They discuss storytelling, the importance of audio, conversations and podcasting  (Matt believes podcasts are really unstructured learning time).

While Matt is a B2B math marketer he likes technology such as podcasts that set him and his company apart from firms that haven’t embraced storytelling and conversations.

Matt remembered being at a conference when a CMO he had been trying to reach recognized his name from Sales Pipeline Radio.

Why it Works

"Podcasts are true social selling; give first and ask later."

Paul Roberts -  OC Talk Radio

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Funnel Radio Line Up Feb 1, 2018

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 We are excited to announce a new show to our line up. Please welcome West Virginia University's Marketing Communications Today with host, Cyndi Greenglass. You need to listen to the end of the day as this show is on at 12:30 LIVE! We also have host, Pete Gillett continuing his conversation with Jonathan Farrington on Sales 2.0. Susan & Lany each have a segment at 11 for Rooted in Revenue and a tip from Deb Calvert. Matt's guest is Eric Spatzer of Citrix. PICNIC is just that today! A whole lively discussion about the things we hate about new devices.


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10:30 - SLMA Radio with host, Pete Gillett @gillettpeter

Guest: Jonathan Farrington, CEO Top Sales World @TopSalesWorld
Topic: Sales 3.0 What's it all about?

https://goo.gl/hL86YA


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11:00 - Rooted in Revenue with hosts, Susan Finch and Lany Sullivan

First segment: Creating an amazing event experience - @eventsbylany

Second segment: Revenue Tip from Guest Deb Calvert, Pres People First Productivity Systems
@peoplefirstps @susanfinchweb

https://goo.gl/owqW3z


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11:30 - Sales Pipeline Radio with host, Matt Heinz

Guest: Eric Spatzer, Citrix @espatzer
Topic: Sales Enablement at Enterprise Scale: How Citrix Does It

https://goo.gl/5DoAZe


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12:00 - P.I.C.N.I.C. Podcast by Ipswitch with hosts, Greg Mooney and Kevin Conklin
@ipswitch @kevinconklin @gregmooney

Panel: Alex Fisher, Jeff Edwards, Mark Towler
Topic: Things we hate about new devices

https://goo.gl/iGaXww



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12:300 - NEW SHOW! WVU Marketing Communications Today by West Virginia University
Host: Cyndi Greenglass @directchick

Guest: Susan Emerick @sfemerick
Topic: Is “data-driven” the buzz kill for marketing?

https://goo.gl/d68W4B