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Surprising Marketing Management Research Scorecard Heinz Marketing

Heinz Marketing surveyed 250 plus B2B sales and marketing pros to learn how they measure and achieve  revenue success. We’ve learned how B2B marketing teams are optimizing, managing  and reporting their results with revenue accountability

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“The days of activity-based marketing are over.” Heinz Marketing Declares in WP Research

Why It’s Important:

“Revenue is the crucial measurement of marketing and sales activities, nothing else ultimately matters and this report from Heinz Marketing on Marketing Performance Management Research is THE guide to company revenue growth.”

James Obermayer - Reviewer

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Title:  Marketing Performance Management Research

Published by/Authors:  Heinz Marketing

Continue reading "“The days of activity-based marketing are over.” Heinz Marketing Declares in WP Research" »