Fred Yee Feed

How Marketing Automation Follows a Long Sales Cycle - Fred Yee ActiveConversion

This is a verbatim transcription of an interview with Fred Yee, CEO of ActiveConversion. You may use quotes from this interview, but please edit Fred Yee or  James Obermayer if required due to the conversational nature of the program.

250-SLMARADIO-20160621-fredyeeLong Sales Cycles are difficult enough for salespeople to keep top of mind, much less gearing up a marketing automation program to do it for you. Too many marketers are so short of content that the longer the sales cycle the more likely that the content and communications may be lacking in specificity for each prospects need.  During this live program, Fred Yee, CEO and founder of ActiveConversion discusses how to use the “smarts” in marketing automation to your advantage for long sales cycles. 

Paul:                      It’s time again for the SLMA Radio Hour brought to you on behalf of our 8000+ members of the SLMA; Sales Lead Management Association. If it has to do with sales lead management or sales lead marketing, it probably starts here with the SLMA Radio Hour.

                                Our host today is Jim Obermayer, executive director and founder of the SLMA and your producer is yours truly Paul Roberts coming to you live from our studios here in kind of sunny Southern California.

                                SLMA Radio is a syndicated show and our archives have over 362 episodes now with an audience reach of close to 90,000 listeners.

Continue reading "How Marketing Automation Follows a Long Sales Cycle - Fred Yee ActiveConversion" »


2017 Predictions by ActiveConversion's CEO Fred Yee

2017: The Year Sales and Marketing Technology Leaves It's Mark On the Industrial Sectors

IStock_000038306980LargeThe political changes taking place in the United States in 2017, controversial or otherwise, will usher in a new era of domestic manufacturing. The result will be increased optimism in the North American industrial sectors, but also increased competition for business. Sales and marketing practices are continually evolving, but new conditions will lead industrial companies to embrace sales and marketing technologies at a rapid rate.

Why it's Important

Fred"Small and medium sized industrial businesses will begin to recognize and embrace the role of technology and cloud-based solutions.  The result will be more industrial companies selling directly, due to the ease and accessibility of online sales and marketing tools."

Fred Yee

As the competition begins to adopt new technologies, old school notions of selling only to ‘customers I know’ will begin to feel outdated. Small and medium sized industrial businesses will begin to recognize and embrace the role of technology and cloud-based solutions.  The result will be more industrial companies selling directly, due to the ease and accessibility of online sales and marketing tools. As well, an increased number of industrial businesses will expand their boundaries, realizing that it is possible to reach a larger market with improved sales and marketing capabilities.

With increased competition, and an impressive amount of sales and marketing technology available, 2017 is sure to leave a lasting impression on sales and marketing practices in the industrial sectors.

 Mr. Yee was interviewed on June 20th on SLMA Radio

How to use Marketing Automation to Follow a Longer B2B Sales Cycle

 


Tips on Using Marketing Automation for B2B Industrial Companies: Listen While You Work

 Listen to Fred Yee as he gives advice on converting sales leads that have a long sales cycle. 

Long Sales Cycles are difficult enough for salespeople to keep top of mind, much less gearing up a marketing automation program to do it for you. Too many marketers are so short of content that the longer the sales cycle the more likely that the content and communications may be lacking in specificity for each prospects need.  During this live program, Fred Yee, CEO and founder of ActiveConversion discusses how to use the “smarts” in marketing automation to your advantage for long sales cycles. The host is Jim Obermayer.
 
250-SLMARADIO-20160621-fredyee

Continue reading "Tips on Using Marketing Automation for B2B Industrial Companies: Listen While You Work" »