Four Tools for B2B Marketing Feed

The Four Most Important Marketing Tools: Market, Media, Message, Metrics - Dan McDade

Jim Obermeyer invited me on to the SLMA radio show last week and we talked about the four critical technology solutions that every marketer needs to be aware of for lead qualification and nurturing.

When I was first invited I pushed back explaining to Jim that I have a contrarian view when it comes to new marketing and sales enablement technology. In fact, I said to Jim on the telephone – and on the show – that “marketing and sales enablement have made it possible to send more poor quality leads to sales faster than ever before.”

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Four Must Have Tools Every B2B Marketing Department Needs - Opinion from Jeanne Hopkins

Listen while you work: 

We interview Jeanne Hopkins  in this first of a series of  debates with top marketers about the four must-have-tools every marketing department needs.

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