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Funnel Radio Lineup: August 17, 2017


Today is a special line up. Not only do we have our usual four shows airing, but we are launching our newest show by Ipswitch: PICNIC Podcast for IT Pros. Hosts are Jeanne Hopkins & Kevin Conklin

Here's the full line up today:

9:30 am DemandGen Radio

Guest: Doug Bewsher Host: David Lewis
An Interview with Leadspace CEO, Doug Bewsher

10:30 SLMA Radio

Guest: Peter Gillett Host: James Obermayer
Innovations in Mobile Lead Capture



11:00 CRM Radio

Hosts: James Obermayer & Paul Roberts 
Define A Sales Lead Mgmt Process or Play Roulette



11:30 Sales Pipeline Radio

Guest: James Thomas Host: Brian Hansford
CMO’s need more discipline and rigor around managing the revenue pipeline
@jthomas_44 @remarkmarketing



P.I.C.N.I.C Podcast by Ipswitch

12 noon PICNIC Podcast

Host: Paul Roberts
Guests: Jeanne Hopkins / Kevin Conklin
What is PICNIC Podcast
@ipswitch @kevinconklin @jeannehopkins

Lewis - Without Lead Scoring You Can't Manage Sales Leads

Listen and grow while you work!

Why its important

"Rarely does the sales team and marketing team get to work so closely together...and a lead scoring project can transform the culture between the two teams."

David Lewis CEO of DemandGen International 

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Author David Lewis on Unbreakable Principles of Lead Management

IStock-803994860Listen  and learn

While you Work


Why it Matters

 "You can have the best lead scoring system, the best algorithm, the best predictive system, but if you don't get sales adoption... your efforts are wasted." 

David Lewis    Tweet This 

In this episode, David Lewis  shares the key principles of successful lead management from his book Manufacturing Demand which now has over 10,000 copies in circulation. 
This interview includes:

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SiriusDecisions Executives Justify the New Demand Unit Waterfall with David Lewis

 Listen as Cunningham and Flaherty defend the need for a change to the new Demand Unit Waterfall

  Why is there a New Demand Waterfall?

Unless you were abducted by aliens, you’ve seen the tweets, LinkedIn posts, and other coverage by the media, thought leaders, and demand generation experts about the new Demand Unit Waterfall introduced by Sirius Decisions at their annual conference in Las Vegas on May 16 – 19th 2017.
Cunningham-Flaherty-DemandGen-Radio-David-LewisThe initial feedback to the unveiling has been mixed with both excitement and skepticism. David invites Terry Flaherty and Kerry Cunningham, two of the Research Directors @siriusdecisions behind the new framework to answer questions around its’ purpose and implications including:
  • What has the reaction been to the new waterfall?
  • Why did SiriusDecisions update the demand waterfall?
  • What's a Demand Unit and why does it matter?
  • What's a Demand Map and what value does it deliver?
  • What are the major changes/differences that Sirius introduced in this version of the waterfall?
  • What are some of the major things to consider when implementing the Demand Unit waterfall?

Sangram Vajre and David Lewis On ABM:Closed won is not to be confused with closed done

Listen while you work!

Sangram-Vajre-DemandGen-Radio-David-Lewis-V2During this live program and podcast with Sangram Vajre on ABM, Icould hear Biggie Smalls lyrics [aka The Notorious B.I.G] echoing in my ears “…it’s like the more money we come across, the more problems we see.”  Why? Well just moments before we kicked off the podcast, Terminus announced the closing of $10.3 million round of Series B funding.

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Dayna Rothman of BrightFunnel with David Lewis on DemandGen Radio


What does it take to fast track your career from Content Marketer to Vice President of Marketing in just four years?

How can you turn just three people into a content marketing machine? Bf2017_logo

Listen to Dayna Rothman on this episode of DemandGen Radio.

Dayna-Rothman-DemandGenRadio-David-LewisDayna is now VP of Marketing at BrightFunnel, and just 4 years ago she was at Marketo cranking out “lead bait” as the Senior Content Marketer under the leadership of Jon Miller.

Dayna has also authored several of Marketo’s Definitive Guides, and wrote Lead Generation for Dummies published by Wiley in 2014. She’s also a content contributor to It’s no surprise that this “Wonder Woman” reveals that she has a super power when it comes to content creation, which she shares with you all. But her passion for crafting modern marketing content and demand generation tools are not her only secrets for scaling the ranks of marketing.

Why it Matters:

Dayna shares sage advice for women about confidence, being fearless, speaking your mind, showing results, and having a strong work ethic. She also talks about her experience working at Marketo, her mentors, the pressure there, and what she loved most about the team.

You might also like to listen to:  Marketo's CEO Steve Lucas

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Emerging Trends with Chief MarTech Scott Brinker on DemandGen Radio with David Lewis

Scott Brinker sat down with DemandGen Radio Host David Lewis to talk about Scott’s journey into marketing from his roots in computer science and video gaming to becoming the industry's self proclaimed “Chief MarTech.”  David asks Scott about what’s in store of this year’s MarTech Conference, and Scott also shares an update on his book Hacking Marketing – along with a discussion on the rise of marketing operations as a role and function.
Scott-Brinker-DemandGenRadio-David-LewisThe two also geek out on what’s happening across the marketing technology landscape and discuss other emerging innovations including AI and virtual reality which will no doubt give marketers new ways to target and engage audiences.
The program wraps up with Scott sharing some insights about ABM and other trends he’s seeing in the MarTech landscape.  You can also pick up some tips on the process for submitting your MarTech stack for the 2016 Stackie Awards at the MarTech Conference in San Francisco.  Bonus: There’s also a discount code for registering at the end of the podcast!
You may also like: 

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