Thomas Terry, one of DemandGen’s Solutions Architects joins DemandGen Radio host David Lewis to discuss the trends taking place in the adoption of Marketing Automation across DemandGen’s client base. Thomas serves as the lead architect for many of DemandGen’s enterprise and mid-market clients using Marketo and he discusses the growing popularity in connecting Marketing Automation systems to backend databases as well as using systems like Marketo for transactional email programs.
Listen while you work.
Join DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, as they discuss Uberflip’s innovative platform for content marketing that dramatically improves conversion. This platform also enhances the experience for prospects by mimicking the NetFlix® content model so visitors end up “binge watching” (your) content. How cool is that?
If you’re like most demand generation marketers, you’re trying to convert website visitors into leads by publishing various pieces of content scattered about your website. You hope to aggregating them in a resources area so visitors select and download your “lead bait” one at a time. This traditional method of content publishing has certainly been effective for generating leads, but the team at Uberflip reimagined what the experience should be like – just as Uber® reimagined the transportation business.
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