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This week we have a full schedule: David Lewis explains the benefits of analytics. Then Jim Obermayer welcomes Patrick Renvoise to continue the conversation started last week with David Lewis about Neuromarketing. John Bruno of Forrester goes over a recent study of CRM systems, Liz Pearce of Liquid Planner joins Matt Heinz and we wind the day up with Kevin Conklin interviewing Jeff Kaplan of Ipswitch. Listen live staring at 9:30am Pacific:
Sales people get paid more because revenue can be directly attributed to their performance. I ask you, can marketing’s performance be tied to revenue? Finally, the answer is yes and it’s essential to do so to change marketing’s perception from a cost center to revenue generation.
We are excited as always with the line up of guests this week. We kick off with David Lewis, aka DemandGenDave teaching us how to implement lead nurturing program. From there Peter Gillett answers the question, "Why should people LOVE tradeshows?" CRM Radio is a replay of an episode featuring Andrea Lechner-Becker of LeadMD, "How developed is your marketing department?" Great questions to help see what you are doing right and what may need to go on the list of goals for the upcoming quarter and year. Following her is Joshua Baez with Matt Heinz talking about the PERFECT Persona. We end our day with John Stewart and Kevin Conklin talking about What’s up on Network Security in 2018.
Listen and grow while you work!
Why its important
"Rarely does the sales team and marketing team get to work so closely together...and a lead scoring project can transform the culture between the two teams."
David Lewis CEO of DemandGen International
This week we have a rare instance of a host being a guest the same day. Starting at 9:30, David will be tackling, "How to Implement a Demand Funnel" He says, "In this episode I take you on a deep dive
While you Work
Why it Matters
"You can have the best lead scoring system, the best algorithm, the best predictive system, but if you don't get sales adoption... your efforts are wasted."
David Lewis Tweet This
In this episode, David Lewis shares the key principles of successful lead management from his book Manufacturing Demand which now has over 10,000 copies in circulation.
This interview includes: