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Christmas Gift Books for Marketing and Sales People

IStock-475183184 (1)Give a Book for Christmas to a Sales or Marketing Person 

I recommend these books as gifts for Christmas.  I have read these and found them to be useful, insightful and a help to any sales and marketing professional.  Some of the authors I have come to know, some have been interviewed on SLMA Radio or CRM.    Business books are not written because of royalties, they are written because the author can't keep their knowledge inside.  It takes hundreds and hundreds of hours to write a book, a lot of self-searching, some ego bruising, many late nights and weekends without the family.

These books are a gift of knowledge which is so much better than a tie or a bottle of perfume.

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Funnel Radio Line-up Oct 26, 2017

 Full schedule today. David Lewis kicks us off at 9:30 am Pacific with his guest, Daniel Day.

  • How ABM fosters tighter alignment between Sales and Marketing
  • The process for establishing targets for sales teams
  • Why ABM can be easier for driving growth than traditional demand generation

Some of these topics covered on the other shows include: It’s Budget Time and this year may be different for many marketers as expectations of “marketing revenue management” have increased. The 5 Step Model for Operationalizing an SPB&M. Also, Why is marketing automation important to any (IT) organization? Jim has a candid conversation with Lars Helgeson CEO of GreenRope. He discusses what he learned from rejection, over-coming resistance, and why he needed to build partnership with employees as well as the external partnerships so important in building a business. Matt's guest is Maureen Ezekwugo getting you on track to take your sales career to the next level. Points include: Four traits or skills needed to make it in sales management AND How to position yourself for the next opportunity to advance your sales career.

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Funnel Radio Line Up Sept 21

This week we have a full schedule: David Lewis explains the benefits of analytics. Then Jim Obermayer welcomes Patrick Renvoise to continue the conversation started last week with David Lewis about Neuromarketing. John Bruno of Forrester goes over a recent study of CRM systems, Liz Pearce of Liquid Planner joins Matt Heinz and we wind the day up with Kevin Conklin interviewing Jeff Kaplan of Ipswitch. Listen live staring at 9:30am Pacific:Tweet-todays-funnelradio-lineup-20170921

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Why Salespeople Get Paid More than Marketers

Sales people get paid more because revenue can be directly attributed to their performance. I ask you, can marketing’s performance be tied to revenue? Finally, the answer is yes and it’s essential to do so to change marketing’s perception from a cost center to revenue generation.

Special offer from DemandGen

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Funnel Radio Line-up Aug 31, 2017

We are excited as always with the line up of guests this week. We kick off with David Lewis, aka DemandGenDave teaching us how to implement lead nurturing program. From there Peter Gillett answers the question, "Why should people LOVE tradeshows?" CRM Radio is a replay of an episode featuring Andrea Lechner-Becker of LeadMD, "How developed is your marketing department?" Great questions to help see what you are doing right and what may need to go on the list of goals for the upcoming quarter and year. Following her is Joshua Baez with Matt Heinz talking about the PERFECT Persona. We end our day with John Stewart and Kevin Conklin talking about What’s up on Network Security in 2018.

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Lewis - Without Lead Scoring You Can't Manage Sales Leads

Listen and grow while you work!

Why its important

"Rarely does the sales team and marketing team get to work so closely together...and a lead scoring project can transform the culture between the two teams."

David Lewis CEO of DemandGen International 

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