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The Sometimes-Silent Call Center… A Single-Malt or a Cocktail

DacostaWhen it comes to lead generation, one size does not fit all. While some swear by using marketing automation alone, others believe that a good email tool, tele-prospecting, or social media by themselves are the way to go.

My 30 years of experience with thousands of demand generation projects have taught me that the reality is quite different. In the B2B setting, there are too many competing interests selling similar products/solutions to the same and somewhat limited number of prospects.

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