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Qaqish Says AI Won't Reduce Marketing Jobs, but...

Why It's Important

"AI...is here to stay...It is definitely changing the world...I think that savvy marketers need to understand what their role will be"

Debbie Qaqish, Chief Strategist - Pedowitz Group

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In our continuing series of programs on all facets of artificial intelligence we ask the strategist and author Debbie Qaqish about her perception of the short term and long term impact which AI will have on the marketing suite. 

  • She doesn't believe there will be fewer marketing jobs
  • The marketing jobs will be different
  • Companies that adapt to AI will thrive, those that don't won't
  • Later in the interview she discusses what marketers will have to do in an AI world
  • Marketing is driven and data and data is fed and analyzed by AI applications

Debbie Qaqish Chief Strategy Officer, Author, Radio and Podcast Host

Crm-20170720-qaqish-tweetAs a principal partner and chief strategy officer of The Pedowitz Group. Qaqish is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of 41adZh5l+wL._SY346_Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011.

 More Qaqish:

Rise of the Mysterious Marketing Operations Function

The Issue: C-Level Management Resists Revenue Marketing - Qaqish on SLMA Radio

Related

Will AI Replace Salespeople?  Bob Perkins

Applying AI to Content Marketing  Pawan Deshpande

Defining the Benefits of Revenue Intelligence  Dayna Rothman

Will Artificial Intelligence Replace Marketing Departments? Michelle Huff

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The Issue: C-Level Management Resists Revenue Marketing - Qaqish on SLMA Radio

Listen while you work.

What is Revenue Marketing™? 
Revenue Marketing™ is the combined set of strategies, processes, people, technologies, customers and results that: Drops sales ready leads into the top of the funnel  Accelerates sales opportunities through the sales pipeline Measures marketing based on the repeatable, predictable and scalable contribution to pipeline and revenue Improves the ROI of the sales and marketing continuum
 
Revenue Marketing, is a term made popular by Debbie Qaqish, of the Pedowitz Group through her weekly radio program, WRMR PowerTalk Radio for Revenue Marketing™Leaders  and her book “Rise of the Revenue Marketer”, is the guest on SLMA Radio to discuss the growth of the Revenue Marketer in B2B.  The host is Jim Obermayer.  Some of the issues they discussed:

Continue reading "The Issue: C-Level Management Resists Revenue Marketing - Qaqish on SLMA Radio" »


Are C-Level Managers Resisting Revenue Marketing? What's that about? Listen While You Work

250-SLMARADIO-qaqish-033116Revenue Marketing, a term and an avocation made popular by Debbie Qaqish, of the Pedowitz Group through her weekly radio program, WRMR PowerTalk Radio for Revenue Marketing™ Leaders and her book “Rise of the Revenue Marketer," is the guest on SLMA Radio to discuss the growth of the Revenue Marketer in B2B.

 

Continue reading "Are C-Level Managers Resisting Revenue Marketing? What's that about? Listen While You Work" »