Home The SLMA Join the SLMA 20 Women to Watch SLMA Radio SLMA Sponsors 40 Most Inspiring 50 Most Influential
This Podcast Answers:
Have we dehumanized marketing? We talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your have we dehumanized marketing?
Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.
ABOUT THE GUEST – SUSAN EMERICK
Listen while you work!
We’ve all heard the phrase “a picture is worth 1,000 words.” It turns out that this is more than just an old saying. Research dating back to the 19th century has proven that our brains can grasp, process and retain pictures with much greater meaning than numbers or words alone.