Cyndi Greenglass Feed

You'll Die if you Don't Listen to Customers

Episode2-twitter-holt

- Jennifer Holt and Cyndi Greenglass on WVU Marketing Communications Today Radio

"The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters."

Continue reading "You'll Die if you Don't Listen to Customers " »


How Data-Driven Marketing Infuses the Soul of Marketing

 This Podcast Answers:

Have we dehumanized marketing? We talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your have we dehumanized marketing?

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.  

  ABOUT THE GUEST – SUSAN EMERICK

Continue reading "How Data-Driven Marketing Infuses the Soul of Marketing " »


Funnel Radio Line Up Feb 1, 2018

Tweet-todays-funnelradio-lineup-20180201

 We are excited to announce a new show to our line up. Please welcome West Virginia University's Marketing Communications Today with host, Cyndi Greenglass. You need to listen to the end of the day as this show is on at 12:30 LIVE! We also have host, Pete Gillett continuing his conversation with Jonathan Farrington on Sales 2.0. Susan & Lany each have a segment at 11 for Rooted in Revenue and a tip from Deb Calvert. Matt's guest is Eric Spatzer of Citrix. PICNIC is just that today! A whole lively discussion about the things we hate about new devices.


20180201-tweet-gillett-farrington

10:30 - SLMA Radio with host, Pete Gillett @gillettpeter

Guest: Jonathan Farrington, CEO Top Sales World @TopSalesWorld
Topic: Sales 3.0 What's it all about?

https://goo.gl/hL86YA


Tweet-rooted-revenue-tip-calvert Tweet-rooted-define-event-experience

11:00 - Rooted in Revenue with hosts, Susan Finch and Lany Sullivan

First segment: Creating an amazing event experience - @eventsbylany

Second segment: Revenue Tip from Guest Deb Calvert, Pres People First Productivity Systems
@peoplefirstps @susanfinchweb

https://goo.gl/owqW3z


Tweets-instream-images-800x600-spatzer

11:30 - Sales Pipeline Radio with host, Matt Heinz

Guest: Eric Spatzer, Citrix @espatzer
Topic: Sales Enablement at Enterprise Scale: How Citrix Does It

https://goo.gl/5DoAZe


880x440-episode22-hating-devices

12:00 - P.I.C.N.I.C. Podcast by Ipswitch with hosts, Greg Mooney and Kevin Conklin
@ipswitch @kevinconklin @gregmooney

Panel: Alex Fisher, Jeff Edwards, Mark Towler
Topic: Things we hate about new devices

https://goo.gl/iGaXww



Episode1-twitter

12:300 - NEW SHOW! WVU Marketing Communications Today by West Virginia University
Host: Cyndi Greenglass @directchick

Guest: Susan Emerick @sfemerick
Topic: Is “data-driven” the buzz kill for marketing?

https://goo.gl/d68W4B