- Jennifer Holt and Cyndi Greenglass on WVU Marketing Communications Today Radio
"The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters."
This Podcast Answers:
Have we dehumanized marketing? We talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your have we dehumanized marketing?
Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.
ABOUT THE GUEST – SUSAN EMERICK
We are excited to announce a new show to our line up. Please welcome West Virginia University's Marketing Communications Today with host, Cyndi Greenglass. You need to listen to the end of the day as this show is on at 12:30 LIVE! We also have host, Pete Gillett continuing his conversation with Jonathan Farrington on Sales 2.0. Susan & Lany each have a segment at 11 for Rooted in Revenue and a tip from Deb Calvert. Matt's guest is Eric Spatzer of Citrix. PICNIC is just that today! A whole lively discussion about the things we hate about new devices.