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Steve Benson CEO of Badger Maps has been interviewed on SLMA Radio twice in the last month because we find the results of
Listen while you work to Sabrina Atienza as she tackles AI benefits for salespeople
Without a Sales Process Your Business is a Lottery
Vintage Mike Alexander doesn't sugar-coat the issue of companies without a sales process.
In a discussion with SLMA Board Member Michael Alexander of the Private Trustees Management Group, he said, "If you can’t describe your company’s sales process you don’t have a business you have a lottery!"
Alexander reminds us that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a high five,” he says, “When manufacturing improves its efficiency by a point or two and yet marketing and sales run fast and loose with few serious measurements in place.” The host is Jim Obermayer
Thoughts from Alexander:
I have two questions I always ask business owners who seek my advice:
Listen while you work.
We have heard about account based marketing, but do we really know what account based sales is all about? Katie Doyle VP of Marketing at Outreach Corporation answers our questions. The host is Jim Obermayer.
Meaning and Application of Account Based Sales
- What is the difference between account-based marketing and account based sales?
- What is the difference between sales engagement and account based sales?
- Is this only for SalesForce users?
- Tell us about the elements of the Outreach platform that takes it beyond queuing?
- Can you discuss the depth of the workflows process for an everyday salesperson?
A friend, Bill Herr, got me thinking one day when he said, “CRM Software is like handing a salesperson sheet music and expecting them to sing a few bars.” How true I echoed. Considering I failed in my first implementation of a rudimentary CRM system by failing to properly train the salespeople, I understood what he meant. Yes, they had a few hours of cursory training but certainly not enough.
From observing many companies, not much has changed. The salespeople have the laptops, but knowing how to use the most important piece of software the company can give them is still hit and miss. I run into this failure when I call on clients in my consulting business and I hear of it from SLMA members.
“Huh, oh, yes, we got the software,” the manager mumbles and looks at me side-ways. “Do your salespeople use it,,” I ask. The answers range from no, to hell no, to kind of.
Are BI Apps Confusing or Improving CRM and Sales Revenue?
Business intelligence applications are growing, but are they worth the effort? We agree that more intelligence is better and the range of options of BI for CRM system is exploding (along with cost) when added to the CRM system as another app. Is it worth it? CRM expert and author John Golden, who is the CSO at Pipeliner CRM discusses business intelligence applications and how it is changing CRM. The host is Jim Obermayer.
Five Means to Ensure CRM Success
Matt Reid, vp of marketing for Velocify shares five very specific paths to CRM success. Matt has knowledge and strong opinions on what works and a background that backs up his views. No one can deny that Velocity is a heavy-weight in the CRM space. The company produces undeniable research on the subject of sales lead management and processing. The host is Jim Obermayer.
- Buy-in from the organization
- Getting all leads, not just some into the system
- Make sure all of the marketing and sales tools work together (big failure point)
- Prioritize Distribution (not always considered)
- Reporting is the key insight into sales performance
About Matt Reid
The dreaded spreadsheet has all been abandoned for sales forecasting in facvor of the CRM system, but that doesn't mean the pipeline forecasting is any better in many companies. Some still seem to use a crystal ball as part of the process.
This interview is vintage Carroll. Fast and too the point. He lists the 5 ways to improve Account Based Marketing and sales and expands each one. (We also hear about a new book he is working on). We spend time on energizing past sales leads with past accounts and also sales lead scoring. Solid advice from a proven pro. We look forward to hearing more from Brian in the future.
In a marketing world where Account Based Marketing and Selling is permeating so many discussions, backed by expanding technology choices, CRM Radio interviews Brian Carroll, author and evangelist. Brian says it can be faster and easier than you think as he discusses the five ways to “immediately” improve ABM marketing and selling. The host is Jim Obermayer.