CRM Radio Feed

Funnel Radio Line-up - April 26, 2018

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Today we have some deep discussions from the new data regulations in Europe to Marketing Operations Exposed! In between Lany & Susan talk about event marketing and communication - helpful tips for everyone and every company. Be sure to catch all episodes.

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Why do salespeople lift a leg on the CRM System?

IStock_000002670512SmallNo matter how good a CRM system you have there are always salespeople that will figuratively lift their leg on it and say they won’t use it. (Don't mean to be sexist here)  

The primary purpose of a CRM system, even if they don’t believe it, is to help bring control to their sales lives. Control time, reduce use of spreadsheets, track hundreds of prospects, reduce the need to remember appointments, important dates, and ultimately close more sales. Why do salespeople resist CRM systems? The reasons are common but fixable:

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