CRM Radio Feed

Funnel Radio Line-up Feb 22, 2018

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Today's topics include:  5 Most Important Things Marylou Tyler has learned in business and life. Should Incentives Be Used to Get Salespeople to do Their Job? Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders, and our day ends with: 17 Areas Shaping the IT Operations Marketing in 2018.


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10:30 SLMA Radio with host, James Obermayer

Guest: Marylou Tyler @maryloutyler
Topic: 5 Most Important Things Marylou Tyler has learned in business and life.

Author and Consultant Marylou Tyler shares the processes in her life which have served her well.  She joins a list of executives that have opined on what has helped them on the pathways of life.  She discusses:

  1. Why doing what you love and not following money or title is the key to success
  2. How embracing change in a rapidly changing world helped her
  3. Why celebrating small wins leads to big success
  4. What she has learned from “Habit Stacking” that leads to an evolving process of constant improvement.
  5. And finally, and not surprising, how lifelong learning fuels a positive attitude on life.

https://goo.gl/CVzzAy


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11:00 CRM Radio with host, James Obermayer

Guest: Brian Trautschold, Cofounder/COO Ambition @BTrautschold
Topic: Should Incentives Be Used to Get Salespeople to do Their Job?

The obstacle of any CRM deployment is acceptance and use by salespeople.  If the salespeople dig in their heels and refuse to use the CRM System to its full capability the money, the training, forecasts and marketing reports of ROI are dead.  Sales is less efficient, marketing is flying blind, the sales manager has reports that are meaningless.

Because of these truths, we interviewed Brian Trautschold, Co-Founder and COO at Ambition, he discusses how to use incentives with salespeople to over-come a salesperson’s natural inclination to not cooperate.  

https://goo.gl/cin3Wp


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11:30 Sales Pipeline Radio with host, Matt Heinz @heinzmarketing

Guest: Joe Hyland @mojoehyland
Topic: Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders

http://goo.gl/lcTphG


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12:00 P.I.C.N.I.C. Podcast by Ipswitch with host, Kevin Conklin @ipswitch @kevinconklin

Guest: Bojan Simic, DEJ Founder @bojan_simic
Topic: 17 Areas Shaping the IT Operations Marketing in 2018

We will talk about a recent survey released by Digital Enterprise Journal (DEJ) about “17 Areas Shaping the IT Operations Market in 2018”.

Some of the key findings include:

  • 24% - are looking invest in new IT Operations solutions in next 12 months to be able to manage microservices and containers
  • 52% - reported advanced analytics and automation capabilities as the key driver for network monitoring in 2018
  • 54% - reported that network monitoring for Cloud and virtualized environments is becoming major requirement for 2018

The study is based on insights from more than 2,500 end-users, includes hundreds of data points and is produced by using DEJ's unique approach for ongoing data collection and analysis as well as the company TPO (Maturity Class Framework) methodology.

https://goo.gl/egX11x


 


Funnel Radio Line Up - Feb 8, 2018

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10:30 SLMA Radio with host, James Obermayer

Guest: Mari Anne Vanella @vanellagroup
5 Most Important Things Mari Anne Vanella has Learned in Business and Life

https://goo.gl/VsXUXX


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11:00 CRM Radio with host, James Obermayer

Guest: Ruth P Stevens
5 Most Important Things Ruth Stevens has Learned in Business and Life

https://goo.gl/x1XPsA


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11:30 Sales Pipeline Radio with host, Matt Heinz, Heinz Marketing @heinzmarketing

Guest: Manny Medina, CEO Outreach SaaS @medinism
Can you trust your sales team with technology? Outreach thinks so.

 https://goo.gl/9bJvpY


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12:00 P.I.C.N.I.C. Podcast by Ipswitch with host, Kevin Conklin


Guest: Bojan Simic, DEJ Founder @ipswitch @kevinconklin
17 Areas Shaping the IT Operations Marketing in 2018

https://goo.gl/egX11x


Funnel Radio Line Up January 25, 2018

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10:30 - SLMA Radio with host Jim Obermayer

Guest: Mark Donnolo @salesglobe
Topic: Why Account Planning Delivers Outsized Revenue Results


https://goo.gl/5gdJAq

Account planning is undoubtedly successful in the companies that employ it but its success depends on changes in attitude and processes that salespeople seem to loath.  While the results are invariably stunning, but the adoption in the short term is sometimes slow and in the long term difficult to sustain.  In this interview multiple book author and Mark Donnolo discusses his recent book,Essential Account Planning

  1. How to create a strategic account structure
  2. How to over-come initial resistance to change
  3. Who is involved in account planning
  4. How revenue is measured once a plan is in place (creating a dashboard)
  5. Other reasons and goals for account planning

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11:00 - CRM Radio with host Jim Obmermayer

Guest: Mark Godley the President of LeadGenuis
Topic: How to Avoid the Mistakes of the B2B Sales Data Stack

https://goo.gl/GPCRRj

Regardless of the software used and the lead generation programs, the successes of competitive corporations are now based on their ability to manage and access accurate data. Without accurate data, a company is at a severe disadvantage in the B2B market place. Our interview this week is with Mark Godley the President of LeadGenuis.  Mark presents his ideas on how to avoid mistakes in creating an accurate database.  The host is Jim Obermayer.


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11:30 am - Sales Pipeline Radio with host Matt Heinz @heinzmarketing

Guest: Ryan Bonnici, CMO at G2Crowd @ryanbonnici
Topic: How to do PR for B2B: Driving Awareness, Thought Leadership AND Leads

https://goo.gl/WMHZNR

I’m super impressed with how effective G2 Crowd lists have been, both the overall top XXX lists by segment as well as the metro area lists.  We'll talk about Ryan's approach to B2B PR, how that impacts sales pipeline (directly and indirectly).  Check it out and learn more about G2 Crowd here.


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12:00 - P.I.C.N.I.C. Podcast by Ipswitch with host Greg Mooney @gregmooney

Guest: Steve Staden, CISSP, Senior Dir of Prod. Mgmt Ipswitch
Topic: How I Learned to Stop Worrying and Love GDPR

https://goo.gl/B67jfN

 

During this episode, we will try to answer the key questions related to European GDPR (General Data Protection Regulation) which will be effective May 25, 2018:

  • What’s the biggest pain point around GDPR?
  • Who is impacted by GDPR?
  • What can GDPR be compared to?
  • Why should you even care about GDPR?

What happens after May 25th, the enforcement date?


Funnel Radio Lineup Dec 14, 2017

Terrific lineup today starting at 9:30 with a replay of David Lewis' interview with Daniel Waas of GoToWebinar. They discussed Reinventing the use of webinars for lead generation. Next Anna Fisher of ZoomInfo joins Jim on the topic of, How Companies Are Using Databases to Improve Sales & Marketing Productivity. Jim continues his series of "5 most important things learned" with his guest, Paul Teshima of Nudge.ai. Matt's guest is  Mark Godley of LeadGenius. How lead augmentation drives greater sales pipeline contribution is their discussion topic. Greg Mooney hosts PICNIC this week and welcome Joy Beland of Pink Hat Technology. They cover a most important topic: The Importance of Human Element in Fighting Cyber Crime. Tweet-todays-funnelradio-lineup-20171214

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