These ideas and technologies such as Artificial Intelligence move over us in waves, some burn out and some keep coming. AI has been coming on for 65 years, but as a true marketing application it has only been serious for a few years. Some marketers have found they have been doing some version of AI for five years or more, some are awakening because of the wave of new applications.
And now we have AI and its applications in sales. Our guest is Prayag Narula, CEO of LeadGenuis and he discusses his vision of AI and its impact on salespeople.
Steve Benson CEO of Badger Maps has been interviewed on SLMA Radio twice in the last month because we find the results of their solution to be stunning in its simplicity and use. CRM Radio host Jim Obermayer discuss a case study that has had striking results, and all of this from a mapping company. Benson discusses how Kerr Dental, the Dental Division of Danaher Corporation (DHR) “…connected their CRM to Badger Maps and saw measurable improvements in sales efficiency. CRM usage increased 50%, prospect meetings increased 57%, targeted meeting close rate increased 90%, and sales efficiency increased over 100%.” The host is Jim Obermayer.
About Steve Benson
Steve is the Founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve worked in Outside Sales and Sales Management at IBM, HP and Google where he worked in the enterprise sales group. Steve was Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Sales People be more successful.
Badger Maps, Inc
Badger Maps is a sales routing app that helps Field Salespeople close more deals and minimize busy work throughout the sales process. Badger provides automatic territory management for Field Sales Reps by helping them take action quickly on their customer data on a map, to focus in on the best opportunities. Reps using Badger reduce driving time by 20% and increase the productivity by 25%. Reps use it to automatically optimize schedules and routes to get more meetings and sales.
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Listen while you work to Sabrina Atienza as she tackles AI benefits for salespeople
The languages of artificial intelligence (machine learning and business intelligence) are discussed fast and loose by companies in the Marketing Automation, CRM, Telemarketing and pre-lead (new oxymoron?) space. They assert they have a secret sauce that makes their services more valuable for marketing and sometimes even salespeople by using AI. And yet it may service the prospect/customer and the company, but does it serve the salespeople well?
During this program we delve into Account Based Marketing with Cari Baldwin, Chief Revenue Officer for Square 2 Marketing. Some will say, ABM is right for any company now that technology more easily assigns content by person/title and tracks interactions, but seriously is ABM right for a company with thousands of potential buyers? After all, ABM is more than the technology behind the database. . Once the prime question is answered we will discuss the steps to create an ABM program. The host is Jim Obermayer
About our Guest Cari Baldwin - Chief Revenue Officer
Cari is a seasoned demand generation expert, recognized thought leader and frequent industry speaker on marketing trends and technology. She is focused on ensuring the firm drives marketing strategies and programs that deliver measurable results for clients.
With a solid understanding of leading marketing technology solutions, Cari’s strengths include include ABM, nurture and process strategy; demand generation planning; and analytics. Cari values educating the next generation of marketers, and is a guest digital marketing instructor at George Fox University and chief learning officer at GreenFig University.
Founded in 2003, Square 2 Marketing is a data-driven digital agency dedicated to helping businesses improve results with buyer-centric sales and marketing strategies. With a focus on science, data and intelligence, we support business growth with comprehensive, campaign-based and tactical services in five practice areas: business innovation consulting, inbound marketing, demand generation, inbound sales and marketing technology.
Vintage Mike Alexander doesn't sugar-coat the issue of companies without a sales process.
In a discussion with SLMA Board Member Michael Alexander of the Private Trustees Management Group, he said, "If you can’t describe your company’s sales process you don’t have a business you have a lottery!"
Alexander reminds us that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a high five,” he says, “When manufacturing improves its efficiency by a point or two and yet marketing and sales run fast and loose with few serious measurements in place.” The host is Jim Obermayer
Thoughts from Alexander:
I have two questions I always ask business owners who seek my advice:
In this interview with Michelle Huff CMO of ACT-On we learn how ACT-On is using ML to drive decisions that help their users sell more. The host is Jim Obermayer.
“Machine learning” for some is only a buzz word that may or may not have substance behind it. Defined as a field of computer science, machine learning gives computers that use algorithms the ability to learn from and to make decisions without programming based on data. (Wikipedia)
Michelle is Act-On’s Chief Marketing Officer, and oversees the company’s brand, demand, and customer expansion marketing efforts. Michelle comes to Act-On with 17+ years’ experience helping market leading companies, including Salesforce and Oracle, connect customers with technology solutions to grow their business. Most recently, Michelle was GM of Salesforce’s Data.com division after having served as the VP of Marketing for the group.
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
We have heard about account based marketing, but do we really know what account based sales is all about? Katie Doyle VP of Marketing at Outreach Corporation answers our questions. The host is Jim Obermayer.
Meaning and Application of Account Based Sales
What is the difference between account-based marketing and account based sales?
What is the difference between sales engagement and account based sales?
Is this only for SalesForce users?
Tell us about the elements of the Outreach platform that takes it beyond queuing?
Can you discuss the depth of the workflows process for an everyday salesperson?
Evan Liang, CEO of LeanData answers the tough question!
In this free-wheeling interview with LeanData’s CEO Evan Liang we discuss his opinion of where CEO’s fail in their management of sales managers by not asking a crucial question that can determine the company’s future. The host is Jim Obermayer.
About Evan Liang
Evan Liang is the co-founder and CEO of LeanData. A graduate of Stanford University and Northwestern University's Kellogg School of Management, Liang's business career includes a background in venture capital with Battery Ventures and Shasta Ventures. He founded lead management company LeanData with Kelvin Cheung in 2012.
An anonymous salesperson was interviewed on CRMRadio.today on January 26, 2017. This is a cleansed version of the interview.
Susan Finch is the host and the salesperson is anonymous.
How good is the CRM system?
Our CRM is crap because you want me to spend hours on it for your own purposes and not mine.
I know I have to use it, but don’t expect me to like it. I am tired of complaining about it. If I complain too much you’ll ditch the current system and I will go through hell to learn about another system that is essentially just like the last system. You didn’t ask me when you chose the system, you didn’t ask me about the sales process steps, you didn’t ask me what a qualified lead is and you didn’t train me and yet you expect me to use the program.
Ask me about the sales process, get our input, train us properly and we’ll actually start to like the system.
Let’s talk about sales forecasts, why are they so inaccurate?
I lie on my sales forecast because my prospects lie and if I told you the truth you’d freak out. There are some things you just don’t need to know. When sales are down and forecasts are weak it’s a cry for help from the sales guy.
Why are salesforcasts so inaccurate?
"I lie on my sales forecast because my prospects lie and if I told you the truth you’d freak out. There are some things you just don’t need to know. When sales are down and forecasts are weak it’s a cry for help from the sales guy."
Listen Live on Thursday, December 1st at 11 AM pacific time here at the SalesPipelineRadio site.
Storytelling is a compelling way to build interest, get to know prospects, build trust and create connections. Paul Smith is THE ultimate storytelling coach. He's a best selling author of three books on this topic. Learn this tool to put everyone at ease, give you more enjoyment from prospecting and building relationships and make you more memorable.
Agencies take note, not using a CRM system places you at a competitive disadvantage. Listen and Learn.
Insightly surveyed over 300 creative professionals working in communication, marketing, advertising, design, and media across the world. The results reveal how these groups use CRM and project management to solve their principal problems – teamwork, organizing customer information, efficiency, and trouble managing projects.
Are BI Apps Confusing or Improving CRM and Sales Revenue?
Business intelligence applications are growing, but are they worth the effort? We agree that more intelligence is better and the range of options of BI for CRM system is exploding (along with cost) when added to the CRM system as another app. Is it worth it? CRM expert and author John Golden, who is the CSO at Pipeliner CRM discusses business intelligence applications and how it is changing CRM. The host is Jim Obermayer.
Matt Reid, vp of marketing for Velocify shares five very specific paths to CRM success. Matt has knowledge and strong opinions on what works and a background that backs up his views. No one can deny that Velocity is a heavy-weight in the CRM space. The company produces undeniable research on the subject of sales lead management and processing. The host is Jim Obermayer.
Buy-in from the organization
Getting all leads, not just some into the system
Make sure all of the marketing and sales tools work together (big failure point)
Prioritize Distribution (not always considered)
Reporting is the key insight into sales performance
Ask a salesperson and they will tell you that the most obscene thing they receive from marketing is a Naked Sales Lead. This is a stripped down sales lead that has nothing on it except what is mandatory and that usually doesn’t include budget, authority, need and time frame for purchase. In this live streaming CRMRadio.Today program Paul Petersen joins us to discuss how to gain the salespeople’s undying respect by giving them what they most desire: a qualified sales lead. The host is Jim Obermayer.
About Paul Petersen
Mr. Petersen is the general manager and vice president of the GoldMine business unit of HeatSoftware Inc.
Headquartered in Milpitas, CA., USA, GoldMine is a division of FrontRange Solutions. GoldMine is a leading provider of mobile relationship management solutions for small businesses worldwide. Over 1 million users have selected GoldMine to help them manage over 1 billion relationships. GoldMine has been selected by businesses in more than 80 verticals and 45 countries to grow their businesses and build enduring relationships. www.goldmine.com
CRMRadio is one of many streaming live internet radio programs on the Funnel Radio Channel that play sequentially on Thursday mornings. The Funnel Radio Channel is seeking radio personalities and talk show hosts for their specific area of expertise. Talk radio personalities often discuss products, technology and management from a particular point of view. Contact James Obermayer, Publisher and President of the Funnel Media Group LLC.
This interview is vintage Carroll. Fast and too the point. He lists the 5 ways to improve Account Based Marketing and sales and expands each one. (We also hear about a new book he is working on). We spend time on energizing past sales leads with past accounts and also sales lead scoring. Solid advice from a proven pro. We look forward to hearing more from Brian in the future.
In a marketing world where Account Based Marketing and Selling is permeating so many discussions, backed by expanding technology choices, CRM Radio interviews Brian Carroll, author and evangelist. Brian says it can be faster and easier than you think as he discusses the five ways to “immediately” improve ABM marketing and selling. The host is Jim Obermayer.
This live streaming interview occurred on CRMRadio.today on the Funnel Radio Channel.
Customer Relationship Management, after all of these years, continues to be controversial. In spite of large strides in ease of use, lots of new applications for social media, business intelligence and graphics presentations, plus customized versions for insurance, medical, car dealers, non-profits and a few hundred more industries, the grumpy rumors continue about a failure to deliver on what is promised. In this interview, Jim Dickie of CSO Insights takes a whack at the industry discontent. Could it be as simple as “salespeople are never satisfied?” We will find out. The host is Jim Obermayer