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How Internet Radio Reaches At-Work Listeners with Work-Related Content

17 Reasons why Internet Radio Provides Great Content

IStock_72101313_MEDIUMNo one can deny any longer that content is king in the business-to-business (B2B) space.  Just review the increase in editorial, the popularity of the Content Marketing Institute, and Theresa Cramer’s brand new book “Inside Content Marketing” (have your highlighter ready because you’ll need it for this work).   Cramer is the editor of EContent, an indispensable source of information on all things content related.

The question is how do you create content that is useful in the prospect’s mind, and will nudge them into making an informed decision to buy your products?

Cramer says, hire a journalist to tell you a story, and she is right.  Maybe a publicist can also be a good choice because they understand so much about the other content media choices.  Regardless, there is a race for usable content and after six years of weekly internet radio programming we believe that internet radio is one of the obvious choices for those seeking to produce authentic multiple-use content.

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