Christropher Ryan Feed

Best of Christopher Ryan Podcasts on SLMA and CRM Radio

Does Marketing or Sales Own the Sales Pipeline?

250-SLMARADIO-20180405-ryanWith the growth of sophisticated CRM systems, marketing automation software, AI apps and years of frustration on the part of Marketing, the  question is now being posed: Does marketing own the sales funnel, aka the sales pipeline?

8 Components to Boost Lead to Revenue Results based on Research from 1400 Executives

In this interview with Christopher Ryan, CEO of Fusion Marketing Partners we cover the 8 significant components to increase the lead to revenue conversion for B2B companies.  The results are based on Fusion Marketing Partners annual research  survey of 1400+ sales and marketing executives. 

The Only Way to Get the Squabbling Siblings of Sales and Marketing to Grow Up

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How to get the Sales and Marketing Departments to Play Nice (and be accountable)

Listen while  you think about how you're going to make quota!

Slma-recommended-187Their work should cross operational lines these sales and marketing people, after all they are on the same team, but they don’t in many (most?) companies.  But to reach a company’s revenue target, they must work together.  Christopher Ryan, founder and CEO of Fusion Marketing Partners was on CRM Radio this week and he tackled how to get a defined, hand-on-the bible service agreement between the sales and marketing departments.

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Has Marketing Assumed Pipeline Ownership? Christopher Ryan Opines

Who owns the pipeline is a growing question as marketing grows 

With the arrival of more erudite Customer Relationship Management systems, AI applications and marketing automation software, hardened by a ton of  frustration on the part of Marketing, the question is  being asked:  Does sales still own the sales funnel, aka the sales pipeline or has marketing assumed the leadership and responsibility spot?

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How Many Leads You Need Is the Root of Marketing's Existence - Ryan Answers the Question

 Listen and Learn while You Work

Ask a few dozen CMO's how they determine how many leads he or she needs to create for the forecast and the answers vary from a guess to science based on formulas.  In this program with Chris Ryan we ask a proven CMO, author and lead generation expert how he determines how many leads are enough for his clients. 

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Eight Components to Boost Lead to Revenue Results - Chris Ryan on SLMA Radio

In this interview with author Chris Ryan, CEO of Fusion Marketing Partners we discuss eight significant components to increase the lead to revenue conversion for B2B companies.  The results are based on Fusion Marketing Partners annual research  survey of 1400+ sales and marketing executives.  

 About Christopher Ryan

250-SLMARADIO-20170216-ryan (1)Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.

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2017 Predictions from Fusion Marketing Partners' CEO Chris Ryan

IStock_000038306980LargeAs our 2017 B2B Marketing and Lead-to-Revenue Survey Report shows, many CEOs don’t believe that marketing has made a significant contribution to revenue and therefore, the marketing function is both under-funded and under-valued. 

In the coming year, I recommend that forward-thinking sales and marketing teams seek knowledge from industry experts, challenge existing business models and use lead-to-revenue (L2R) strategies to attain optimum revenue performance.

Why It's Important:

"Many CEOs don’t believe that marketing has made a significant contribution to revenue and therefore, the marketing function is both under-funded and under-valued."

Chris Ryan, CEO Fusion Marketing Partners

L2R is a marketing and sales framework that optimizes people, processes and technology in a synchronized manner to

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