In this interview with author Chris Ryan, CEO of Fusion Marketing Partners we discuss eight significant components to increase the lead to revenue conversion for B2B companies. The results are based on Fusion Marketing Partners annual research survey of 1400+ sales and marketing executives.
About Christopher Ryan
Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.