Christropher Ryan Feed

Funnel Radio Line-up - April 19, 2018

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All shows are GMT -7 hrs. This week's topics include: Jim Obermayer with Christopher Ryan discussing The Only Way to Get the Squabbling Siblings of sales and Marketing to Grow Up: Get a Service Agreement followed by David Cook on How to Be A GREAT Salesperson…by Monday Morning! and then Matt Heinz wraps up the morning with Raviv Turner - Data Intelligence 101: The Key to Faster Growth and More Efficient Marketing


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10:30 SLMA Radio with host, James Obermayer

Guest: David Cook, Author, CEO/Founder Sales Training on the Go.
Topic: How to Be A GREAT Salesperson…by Monday Morning!

https://goo.gl/NrYyPw

Sounds too good to be true, and yet it appears it isn’t as I have already tried some of David’s techniques and been rewarded.  In his book, How To Be A GREAT Salesperson…by Monday Morning!

David Cook reveals key sales techniques—including where to insert urgency, when to use a third-party close, and how to shorten the sales cycle.  In this interview he will discuss his motivational principles that will help you approach customers with a new level of confidence and enthusiasm you never thought possible.  The host is Jim Obermayer.


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11:00 CRM Radio with host, James Obermayer

Guest: Christopher Ryan, CEO/Founder Fusion Marketing Partners @CRyanFusionMkt
Topic: The Only Way to Get the Squabbling Siblings of sales and Marketing to Grow Up: Get a Service Agreement

https://goo.gl/NJjPjb

They work independently these marketing and sales departments but they shouldn’t. Their squabbling and fighting often resembles two 6-year-old kids in the back seat of a car pointing at each other and screaming.  

Their work should cross operational lines, after all they are on the same team, but they don’t in many (most?) companies.  And yet, to reach a company’s revenue target, they must work together.  Our guest this week is Christopher Ryan, founder and CEO of Fusion Marketing Partners and he will tackle the importance of a defined, hand on the bible service agreement between the sales and marketing departments.


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11:30 Sales Pipeline Radio with host, Matt Heinz, @heinzmarketing

Guest: Raviv Turner CEO CaliberMind @ravivturner
Topic: Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing

http://goo.gl/lcTphG

From cleansing, to enriching, to segmenting and activating data, high performer marketers are taking back the control with new tech that gives them data hero powers, no spreadsheets, no export-import, no SQL or business objects - easy drag & drop to put your marketing data to work.


Has Marketing Assumed Pipeline Ownership? Christopher Ryan Opines

Who owns the pipeline is a growing question as marketing grows 

With the arrival of more erudite Customer Relationship Management systems, AI applications and marketing automation software, hardened by a ton of  frustration on the part of Marketing, the question is  being asked:  Does sales still own the sales funnel, aka the sales pipeline or has marketing assumed the leadership and responsibility spot?

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How Many Leads You Need Is the Root of Marketing's Existence - Ryan Answers the Question

 Listen and Learn while You Work

Ask a few dozen CMO's how they determine how many leads he or she needs to create for the forecast and the answers vary from a guess to science based on formulas.  In this program with Chris Ryan we ask a proven CMO, author and lead generation expert how he determines how many leads are enough for his clients. 

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Eight Components to Boost Lead to Revenue Results - Chris Ryan on SLMA Radio

In this interview with author Chris Ryan, CEO of Fusion Marketing Partners we discuss eight significant components to increase the lead to revenue conversion for B2B companies.  The results are based on Fusion Marketing Partners annual research  survey of 1400+ sales and marketing executives.  

 About Christopher Ryan

250-SLMARADIO-20170216-ryan (1)Chris Ryan has 25 years of marketing, technology, and senior management experience, and is a widely known expert in B2B marketing, lead-to-revenue modeling, sales strategy, and business startups. As both a services provider and in-house marketing executive, Chris has played a transformative role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.

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2017 Predictions from Fusion Marketing Partners' CEO Chris Ryan

IStock_000038306980LargeAs our 2017 B2B Marketing and Lead-to-Revenue Survey Report shows, many CEOs don’t believe that marketing has made a significant contribution to revenue and therefore, the marketing function is both under-funded and under-valued. 

In the coming year, I recommend that forward-thinking sales and marketing teams seek knowledge from industry experts, challenge existing business models and use lead-to-revenue (L2R) strategies to attain optimum revenue performance.

Why It's Important:

"Many CEOs don’t believe that marketing has made a significant contribution to revenue and therefore, the marketing function is both under-funded and under-valued."

Chris Ryan, CEO Fusion Marketing Partners

L2R is a marketing and sales framework that optimizes people, processes and technology in a synchronized manner to

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