C-Level Smart Moves Feed

Research: CEIR Offers New Digital Tool Kit Based on Research

CEIR Report CoverTitle:  2016 Digital Toolkit to Enhance the Attendee Experience: Focus Report on Organizer Pre-Event Communications and Registration Offering

Published by:  CEIR Center for Exhibition Industry Research

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Authors:

Brian Casey, CEM - President and CEO

Nancy Drapeau, PRC Analysis and reporting  

Cathy Breden, CAE, CMP, Managing Director & Research Director:

 Mary Tucker, Sr. PR/Communications Manager, Graphic design

 

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White Paper: ROI of a Web-To-Print Solution

CWPTitle:  How to measure the Value of a Web-To-Print Solution

Published by: Colorwebprinters 

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Author: G. David Dodd

Contact:  Mark McIntosh W: 888-265-1511    mark.mcintosh@colorwebprinters.com

Length: 9 Pages

Highlights: 

  • Why web-to-print makes good financial sense
  • The two types of benefits and how the value is determined
  • How to calculate the ROI of a web-to-print solution

The author goes over the requirements to make a system work:

  • A central repository that contains digital versions of the printed materials that a company uses

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Expert Opinion: Seven Tips for Getting the Most from Your CRM System

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This post is authored by Paul Petersen, a guest author for the SLMA.    Paul Petersen has also been interviewed on SLMA Radio and his programs here and here are some of our most listened to programs. 

Having been involved with sales & marketing systems for over 25 years – I have a few thoughts on how  CRM can be a benefit to sales in a company.

On an overall basis, CRM should help you attract the right prospects, follow up with them to track the conversion to

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