It is not the strongest nor the most intelligent company that survives, but the one most adaptable to change![i]
No doubt there is sensational change coming in a tsunami-like fashion to sales and marketing departments in both B2B and B2C companies. These marketing and sales environments are especially under pressure because as technology gallops ahead, the companies that adapt to change will survive, while those that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses. And the driver of this change is Business Intelligence (BI).
Why it’s important
“The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”
Yes, fears of change have been expressed before, but none are as urgently as those occurring in today’s marketplaces. The