CSO Insights: Driving the Sales Category with Hard Research Everybody has an opinion about how to improve sales. From the CEO who believes the product can sell itself, to the thousands of sales consultants that have the secret sauce for improving sales. Which is where CSO Insights comes in with hard facts about sales performance and behavior based on research, not opinions.
During this program we interview CSO Insights’ co-founder Barry Trailer about the company and how its research is impacting sales management decisions at B2B companies. The host is Jim Obermayer.