Artifical Intelligence Feed

Huff says, You are More than a bunch of tools. What has been Lost?

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Why aren't the tools working as touted?   Surprise, personal relations get a second look.

We've covered a lot ground with the topic of AI, but before that was a thing, companies pushed their teams to implement and vigilantly use tools such as CRM, DemandGen, and CMS  as a solution to increase closed deals.

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Qaqish Says AI Won't Reduce Marketing Jobs, but...

Why It's Important

"AI...is here to stay...It is definitely changing the world...I think that savvy marketers need to understand what their role will be"

Debbie Qaqish, Chief Strategist - Pedowitz Group

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In our continuing series of programs on all facets of artificial intelligence we ask the strategist and author Debbie Qaqish about her perception of the short term and long term impact which AI will have on the marketing suite. 

  • She doesn't believe there will be fewer marketing jobs
  • The marketing jobs will be different
  • Companies that adapt to AI will thrive, those that don't won't
  • Later in the interview she discusses what marketers will have to do in an AI world
  • Marketing is driven and data and data is fed and analyzed by AI applications

Debbie Qaqish Chief Strategy Officer, Author, Radio and Podcast Host

Crm-20170720-qaqish-tweetAs a principal partner and chief strategy officer of The Pedowitz Group. Qaqish is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of 41adZh5l+wL._SY346_Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011.

 More Qaqish:

Rise of the Mysterious Marketing Operations Function

The Issue: C-Level Management Resists Revenue Marketing - Qaqish on SLMA Radio

Related

Will AI Replace Salespeople?  Bob Perkins

Applying AI to Content Marketing  Pawan Deshpande

Defining the Benefits of Revenue Intelligence  Dayna Rothman

Will Artificial Intelligence Replace Marketing Departments? Michelle Huff

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How the Big Dogs Play: Narrative Analytics with Damon Waldron – Protagonist

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600-x600-CRMRadio-20170713-waldronjpgKnowing the narrative landscape – what your audience’s opinion is of your company - can make the difference between success and failure. 

In this interview, with Damon Waldron, VP of Marketing at Protagonist Technologies we discuss an approach to the marketplace that the White House, government agencies, foundations and B2B/B2C companies use to understand their position in the market place. 

From Oil giants to medical devices, Narrative Analytics is an AI application that has been used for more than ten years.  The host is Jim Obermayer.

About Damon Waldron

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Bob Perkins - AA-ISP on the question: Will AI Replace Salespeople?

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 There is no one we'd trust more to answer the question about direction of growth for inside sales than the founder of AA-ISP,  Bob Perkins.

In this interview with Bob Perkins, founder and chairman of the American Association of Inside Professionals, we discuss his opinions and recent research sponsored by Velocify and AA-ISP: The Evolving Sales Technology Landscape. Some say, it isn’t a matter of if, but when salespeople will be replaced by algorithms (Artificial Intelligence) interacting with buyers.  Some say is happening already at an ever increasing pace.     The host is Jim Obermayer.   They discussed:

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Paul Teshima of Nudge on AI and Marketing Headcount

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This is part of a series of interviews with industry leaders about artificial intelligence’s impact on the marketing and sales departments current and future head count.


We interview Paul Teshima, a former Eloqua executive and CEO of Nudge.ai. The executives interviewed so far seem to believe that AI will create jobs while also changing the job description of those in both sales and marketing. Paul may have a different opinion. The host is Jim Obermayer

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How AI will Change Marketing's Headcount - Matt Heinz

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This is the 5th in a series of interviews with industry leaders about artificial intelligence’s impact on the marketing departments headcount. 

Our questions for Matt Heinz, founder of Heinz Marketing explore the uses of AI and the impact it has to create or eliminate jobs and job functions in marketing.  The host is Jim Obermayer

Continue reading "How AI will Change Marketing's Headcount - Matt Heinz" »


Marketer vs. Machine: The Next Frontier

It’s often easy to think of artificial intelligence (AI) in only the most fantastic terms - to imagine something closer to Rosie, The Jetsons’ robot maid, than, say, the hardware in your phone. But the truth of it is far simpler, and indeed, far closer to home; AI has already colored our lives in all kinds of ways, creeping into the apps we use, the devices we own, and for some (in the case of Teslas, certainly) even the cars we drive. It’s how we know what to watch (Netflix), and where to turn when we’ve lost our way (Siri). But what might it mean for the everyday marketer? Should marketers see AI as a windfall (an opportunity, helping them meet their objectives and revenue goals?), or their eventual downfall (what replaces them down the line)?

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How AI proves the ROI for Content Marketing - Pawan Deshpande

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Witnessing the birth of Content Intelligence

There are two theories marketing management  is grappling with:

  1. Content Management is king
  2. Artificial Intelligence (Machine Learning) is changing the way we market and sell

Continue reading "How AI proves the ROI for Content Marketing - Pawan Deshpande " »