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THE OUTLOOK FOR B2B TECH MARKETING in 2017 - White paper from the Arketi Group

ARK-the-outlook-for-b2b-marketing-in-2017Title:  THE OUTLOOK FOR B2B TECH MARKETING 2017  Back to the Future

Published by/Authors:  Arketi Group

Slma-recommended-187Gated:  Yes

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Length:  19 Pages

Highlights: Results of its 2016 40 Company Roundtable

  • B2B Marketing is expected to generate $161 Billion in US Spending (research firm Outsell).
  • There are said to be 3,000 technology solutions for marketing
  • Marketing Technology is expected to be a $120 billion industry
  • Content Marketing is King: But where is the story? Strong opinions here. Is it a wished for foundational plank or reality?
  • Video or it didn’t Happen? Is cheap video worth it?     Forbes quote.
  • A Tsunami of Technology Tools: There needs to be a Yelp for tech tools. More tools may not be better.  The holy grail of marketing is…
  • No School like the Old School: Fax? What’s that?  It works?  Media Tours?  Still viable.
  • Last Words:

Why It’s Important:

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