Published by/Authors: Arketi Group
Length: 19 Pages
Highlights: Results of its 2016 40 Company Roundtable
- B2B Marketing is expected to generate $161 Billion in US Spending (research firm Outsell).
- There are said to be 3,000 technology solutions for marketing
- Marketing Technology is expected to be a $120 billion industry
- Content Marketing is King: But where is the story? Strong opinions here. Is it a wished for foundational plank or reality?
- Video or it didn’t Happen? Is cheap video worth it? Forbes quote.
- A Tsunami of Technology Tools: There needs to be a Yelp for tech tools. More tools may not be better. The holy grail of marketing is…
- No School like the Old School: Fax? What’s that? It works? Media Tours? Still viable.
- Last Words:
Why It’s Important: