Andy Paul Feed

Christmas Gift Books for Marketing and Sales People

IStock-475183184 (1)Give a Book for Christmas to a Sales or Marketing Person 

I recommend these books as gifts for Christmas.  I have read these and found them to be useful, insightful and a help to any sales and marketing professional.  Some of the authors I have come to know, some have been interviewed on SLMA Radio or CRM.    Business books are not written because of royalties, they are written because the author can't keep their knowledge inside.  It takes hundreds and hundreds of hours to write a book, a lot of self-searching, some ego bruising, many late nights and weekends without the family.

These books are a gift of knowledge which is so much better than a tie or a bottle of perfume.

Tweet This

1. Full Funnel Marketing   Authored by Matt Heinz and the Heinz Marketing Team.    Subtitle:  How to Embrace Revenue Responsibility & Increase Marketing's Influence on Pipeline Growth & Close More Deals.  This is all about pipeline growth and marketing’s ability to make it happen.  Revenue accountability by marketing is strong here. Heinz is the host of the popular Sales Pipeline Radio/Podcast weekly program.

2. Close Deals Faster by John Asher from Asher Strategies.  This originates from a pioneering sales approach developed by John Asher and used by 80,000 elite salespeople he and his group have trained.  This is a sales strategy book, also great for sales managers.   260 Pages   Hard Cover    

3. Read Jill Konrath’s book, More Sales-Less time. Subtitle: Surprising Simple Strategies for Today's Crazy-Busy Seller.    Fast, easy to understand. Results immediately.    Konrath's books are always a breath for fresh air.  241 Pages   Hard Cover    

4.  Zero-Time Selling by Andy Paul Love this book to accelerate sales.  Subtitle: Ten Essential Steps to Accelerate Every Company's Sales.  168 pages  Soft Cover.   Probably the easiest tactics to implement and see an immediate return.  I have used Andy’s ideas to great success.    Andy is the host of the widely popular, daily podcast about sales:  Accelerate   607 episodes and counting as of this date.

5. From Tim Sanders, Deal Storming.   Subtitle: The Secret Weapon  that can Solve Your Toughest Sales Challenges.  Seven steps for the sales manager and sales representative.  Combines the art and the science of the deal.  Lots of talk about a team approach to high potential Sales that have gotten bogged down.  234 Pages  Soft Cover.  

6. From Rhoan Morgan and Eric Hollebone of DemandLab, Change Agents.   Subtitle: The Radical Role of tomorrow's CMOs.  Hard Copy or download a copy.   This is the CMO book that discusses how to create a digital transformation and blueprint for the current marketing team.   Soft Cover 106 pages.  Brand new this fall.

7. Chris Smith’s book The Conversion Code, about capturing internet leads, creating quality appointments, and closing more sales.    Smith is a well known speaker and evangelist.

8. Inside Content Marketing by Theresa Cramer.   Subtitle: EContent Magazine's Guide to Roles, Tolls and Strategies for Thriving in the Age of Brand Journalism. Today’s marketing starts and ends with content and Theresa Cramer nails it in this book for the marketer.       172 Pages   Soft Cover  

9. Rise of the Revenue Marketer Subtitle: An Executive Playbook, by Debbie Qaqish of the Pedowitz Group.  This is the definitive, life changing book for the Chief Marketing Officer.  Backed by interviews from her podcast series,  RMR, Revenue Marketing Radio this is  what started the serious marketing to revenue discussion.  2013  Softcover 228 pages.

 


How Podcasts are Replacing old B2B Thought Leadership Tactics

 Andy Paul is interviewed about the Value of Podcasting for B2B Marketing.  He is an author, consultant and podcaster.  In the past 18 months Andy’s podcast series called Accelerate has had 394 episodes (averaging six programs a week).  In this time he has learned a lot about podcasting, what works and what doesn’t and how import this medium can be for B2B  marketers.  The host is James Obermayer, Publisher for the Funnel Media Group and Founder of the Sales Lead Management Association.

  • How easy is it to start-up a podcast?
  • Is it easy to get guests?
  • Why even do podcasting?
  • How much time does it take?
  • Does podcasting replace other thought-leadership tactics?

About Andy Paul

Over three decades Andy Paul has built a successful career as a sales leader, author, speaker and consultant by being different, thinking differently and selling differently.

He has helped boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. Paul has worked with raw technology start-ups and Fortune 1000 companies and everything in between. In the process he has worked with nearly every channel ranging from franchise networks to retailers, dealers, distributors, VAR and OEM; and sold in nearly every corner of the globe.

Andy-paul-podcast-banner

Andy Paul is now doing what he loves best—sharing his powerful game-changing sales strategies and building successful sales teams with companies, business owners, executives and sales professionals to help them reach their goals. He can help you transform the performance of your sales team, too.

Andy Paul is the Author of Zero Time Selling and Amp Up Your Sales.

You might also like... 

The Four Things Every CEO Needs to Know About Sales Management

 How Internet Radio Reaches At-Work Listeners: The Importance of Streaming Live

 

SLMA Radio Sponsorship

 adView.cfm?id=396Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com


2016 Most Listened to Internet Radio Podcast Shows

2016 Most Listened to Podcast Internet Radio Shows Announced by Funnel Media

Funnel-media-logo-300tm-mostlistenedto2016Lynden, WA - - January 23, 2017 - - SLMA Radio, a live/[podcast radio program from the Sales Lead Management Association, on the Funnel Radio Channel,  announced their list of its most listened-to live shows and podcasts of the 50 programs broadcast in 2016.  These shows are judged by the ‘listener count’ of all people who accessed and downloaded, or listened to, the programs last year. 

James Obermayer, senior producer, said “These guests on SLMA Radio solve large sales and marketing problems, and our talk radio format is a type of long-form storytelling that listeners enjoy.  The programs are not scripted and are an authentic exchange of ideas. The list below is in order of the most-listened-to programs of the 50 weekly shows on the Funnel Radio Channel.   

1.    How to get a 60% Increase in Conversions to Forecast!   Peter Gracey – Quota Factory 

2.    How to Get a Website to Deliver Leads (Not Just Traffic)  Lena Requist – Ontraport   

Continue reading "2016 Most Listened to Internet Radio Podcast Shows" »