Advisory Board Feed

COO of VanillaSoft, Genie Parker, Joins the Sales Lead Management Assn's Board of Advisors

GeniePicGenie Parker, COO for VanillaSoft, has joined the Sales Lead Management Association’s Board of Advisors.  James Obermayer, founder of the 8,250-member organization, said “Genie Parker has a deep background in lead generation and call center operations.  She was named one of the 20 Women to Watch in Sales Lead Management and was interviewed on SLMA Radio to tackle the subject of Queue-Based Vs. List-Based Selling, one of our most listened to shows.  We look forward to her advice as we grow.  VanillaSoft was also one of our earliest supporters.”

Parker said, "I look forward to working with the SLMA to advance the understanding of lead management in the sales process. This is an exciting time as new technologies arise to better enable lead management, and in particular related to the fast-growing inside sales space. "

 About Genie Parker

Genie brings more than 30 years of experience in sales and marketing to the industry, with an emphasis on doing business on the phone. Her broad experience reaches into hundreds of industries including technology, manufacturing, nonprofits, financial services, and business services.

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Kevin Thornton, Executive Vice President of VanillaSoft, joins the Sales Lead Management’s Board of Advisors

Kevin Thornton_VanillaSoftKevin Thornton, Executive Vice President of Sales and Marketing for VanillaSoft, has joined the Sales Lead Management Association’s Board of Advisors.  James Obermayer, founder of the 8,400-member organization, said “We welcome Kevin’s participation in the SLMA.  Both he and his company come with a unique perspective in that they serve the inside salesforces of thousands of companies. VanillaSoft has been an SLMA supporter for most of our existence, and we welcome Kevin’s advice and perspective.”

Thornton said, “The SLMA is a valuable platform for sales & marketing professionals. It is a content-rich resource of expert blog posts, insightful interviews and articles, and peer recognition programs, such as ‘20 Women to Watch in Sales Lead Management’ and ‘50 Most Influential People in Sales Lead Management.’ The SLMA educates and connects industry professionals, creating a positive impact on its growing global membership base.”

About Kevin Thornton

A strategic, global sales & marketing executive, Kevin’s career spans over 20 years leading sales

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