56 Reasons Why Sales are Down Feed

This should be Marketing's Minimum Guarantee to Sales

Never create fewer leads than the total number of products sold in your marketplace each year.

092211moviehouse (1)Losing and don’t know why? Here’s at least one part of the answer. If there are 20,000 products sold in your marketplace and you are only producing 1,500 leads, guess why you can’t make those large market share gains you promised?  Of course, you have to have enough salespeople to follow-up on the quantity you produce and the guts and budget to do it.  If you are large enough, this must be your goal.

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Is your Marketing Plan on a Napkin?

Do you have a real marketing plan or a nasty napkin substitute? 

Why it’s Important:

"Companies without a marketing plan are disadvantaged, they never know where they are going, the cause of the outcome or when they arrived."

Sales Lead Management Association

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Urgent Need: Sales Lead Management Process Definition

Why it Matters

"Failure to have a sales lead management process mapped out will send salespeople on fools errands and waste marketing dollars "

James Obermayer    Tweet This  

Do you have a sales lead management process defined to track follow-up of leads and marketing productivity?

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Salespeople are Quick or they are Dead.

56 Reasons

Are salespeople getting in front of prospects faster than your competitors?

Why it's Important

"In sales, you are quick or dead. If salespeople won't get in front of leads faster than  competitors they have reduced a chance of a sale by 50%."

 Bg-twitterJames W. Obermayer  Tweet This

This is one of 56 reasons sales are down in the ebook:  56 Ways to Turn Around Failing Sales  The ebook is not gated.  Yet. 

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