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Is Predictive Marketing Changing the Reality of Lead Generation? - Matt Amundson on SLMA Radio

Will Lead Gen ever be the same?

On the surface predictive marketing sounds like a gamble on the future with a little bit of fortune telling thrown in, but that would be a wrong assumption. 

In this interview with Matt Amundson Vice President at EverString, we explore the scientific (yes we have used the ā€œSā€ word) roots of using artificial intelligence to guide marketing to those most likely to buy.   The host is Jim Obermayer

About  Matt Amundson

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10 Leaders in Software and Web Applications named for Sales Lead Management in 2016

2016-first-slide-winners-software

10 Software and Web Application Company Professionals (as those companies pertain to sales lead management). 

  1. Dave Boyce, InsideSales
  2. John Laino, Velocify
  3. Genie Parker, VanillaSoft
  4. Lena Shaw, LeadGenius
  5. Fred Yee, ActiveConversion
  6. Lars Helgeson, GreenRope
  7. Dean Robison, Insidesales.com
  8. Timo Rein, Pipedrive
  9. Jason Smith, IO Education
  10. Federico Trip Dottin, RIO Software Solutions

Let them know you appreciate their Inspiring Leadership. 

See the video for the full 40 elected in four categories by the SLMA Membership.