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Is Predictive Marketing Changing the Reality of Lead Generation? - Matt Amundson on SLMA Radio

Will Lead Gen ever be the same?

On the surface predictive marketing sounds like a gamble on the future with a little bit of fortune telling thrown in, but that would be a wrong assumption. 

In this interview with Matt Amundson Vice President at EverString, we explore the scientific (yes we have used the “S” word) roots of using artificial intelligence to guide marketing to those most likely to buy.   The host is Jim Obermayer

About  Matt Amundson

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10 Leaders in Software and Web Applications named for Sales Lead Management in 2016


10 Software and Web Application Company Professionals (as those companies pertain to sales lead management). 

  1. Dave Boyce, InsideSales
  2. John Laino, Velocify
  3. Genie Parker, VanillaSoft
  4. Lena Shaw, LeadGenius
  5. Fred Yee, ActiveConversion
  6. Lars Helgeson, GreenRope
  7. Dean Robison, Insidesales.com
  8. Timo Rein, Pipedrive
  9. Jason Smith, IO Education
  10. Federico Trip Dottin, RIO Software Solutions

Let them know you appreciate their Inspiring Leadership. 

See the video for the full 40 elected in four categories by the SLMA Membership.


‘40 Leaders in Sales Lead Management’ Election Results Announced

 Inspirational Leaders stand-out because they know  that Sales Lead Management is Revenue Management!

The Sales Lead Management Association (SLMA) announced that the results are tabulated in the election for the inspiring ‘Leaders in Sales Lead Management.’  Ten leaders (four different categories) who received the most votes from SLMA members are winners in their respective category. Full post is here

SLMA CEO James Obermayer said, “Our members recognize the leaders in the field of sales lead management, the core discipline that must be adhered to before the tools of CRM, marketing automation, business intelligence, and hundreds of software applications can be applied.  Many thousands of lead generation agencies and millions of marketing departments must manage sales leads properly to gain revenue in a predictable manner. This is why we recognize our leaders in this annual election.”  A video of the winners’ list is viewable here

Why It's Important

"The 40 Leaders in Sales Lead Management know that sales lead management is revenue management.  Get the management of sales leads in all of its permeations right and you will enjoy extraordinary  revenue growth."

James Obermayer


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