On the surface predictive marketing sounds like a gamble on the future with a little bit of fortune telling thrown in, but that would be a wrong assumption.
In this interview with Matt Amundson Vice President at EverString, we explore the scientific (yes we have used the “S” word) roots of using artificial intelligence to guide marketing to those most likely to buy. The host is Jim Obermayer
Inspirational Leaders stand-out because they know that Sales Lead Management is Revenue Management!
The Sales Lead Management Association (SLMA) announced that the results are tabulated in the election for the inspiring ‘Leaders in Sales Lead Management.’ Ten leaders (four different categories) who received the most votes from SLMA members are winners in their respective category. Full post is here.
SLMA CEO James Obermayer said, “Our members recognize the leaders in the field of sales lead management, the core discipline that must be adhered to before the tools of CRM, marketing automation, business intelligence, and hundreds of software applications can be applied. Many thousands of lead generation agencies and millions of marketing departments must manage sales leads properly to gain revenue in a predictable manner. This is why we recognize our leaders in this annual election.” A video of the winners’ list is viewable here.
Why It's Important
"The 40 Leaders in Sales Lead Management know that sales lead management is revenue management. Get the management of sales leads in all of its permeations right and you will enjoy extraordinary revenue growth."