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Eight Reasons Podcasts are Popular

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Podcasts, where executives in the company assume a public leadership position by discussing important topics in sales and marketing with customers, prospects and industry leaders, can be a vital part of your marketing outreach.

There are eight reasons why you should consider using a podcast as part of your lead generation programs:

  1. Podcasts are authentic compared to webinars which are pure sales tools and the listeners know it
  2. Podcasts have a long life without an expiration date: new listeners tune in continually
  3. Listenership will be from a live audience and hundreds or thousands of podcasts listeners
  4. The cost of podcasting is low
  5. Podcasts are listened to by digitally connected people 24/7 away from the office
  6. Programs take little time for the hosts – typically 30 minutes per program – no rehearsals or PPT
  7. Podcasts create substantial content for use in 16 different ways
  8. Podcasts often are accessed from sites other than your own via guests and syndication

Whether the host is your president, CRO, CSO, CMO or product manager on a rotating basis, B2B companies benefit from a Radio/Podcast programs.   See our current line up here.

If you’d like to know more, click here.

Related:

16 Ways a Podcast Creates Useable Content

Online Radio/Podcasts continue to Grow - Pew Research Report Review

How Podcasts are Replacing old B2B Thought Leadership Tactics

How Internet Radio Reaches At-Work Listeners with Work-Related Content

The Power of Radio: Building Trust, Credibility (and Pipeline)

 

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