Why it's Important:
Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR).
Naomi Campbell, B2B Lead Agency
In this interview, Debra da Costa of Direct Marketing Partners in the U.S. interviews Naomi Campbell, of the B2B Lead Agency in the UK about the GDPR ramifications (including large monetary fines for non-compliance) for any company that wants to do business in the EU. The host is Debra da Costa.
In April 2016, the European Parliament adopted a (law) standard for data protection of people in the European Union (EU). The GDPR applies to companies worldwide that promote their products (and services) to European citizens.
Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which:
- Provides greater predictability and efficiency for organizations that do business in the EU
- Offers residents increased data protection rights.
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Debra da Costa founded Direct Marketing Partners in 1991. She structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm's senior staff, as well as flexibility, scalability and customization in a somewhat rigid contact center world.
For almost three decades, Debra has helped shift lead generation to a model built on quality and market-ready to sales-ready. She has done this by leading a team that combines the human voice within the multi-touch process. Early on, Debra developed nurturing campaigns and continues to tailor them to the ever-increasing output from marketing automation. She has also guided her company and the industry by pioneering a metrics-based marketing approach to demand generation, as well as savvy list building and Account Based Marketing.
Prior to entering the direct marketing world, Debra held several design and technical positions in both Canada and the U.S.