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WP Review: Lead Nurturing from Oracle

OMC-Thumb-EN-LeadNurturing-159x204Title:  Lead Nurturing

Subtitle:  Guide for Modern Marketers

Published by/Authors:  ORACLE

Gated: Yes

Download Link   

Length:  11 Pages

Highlights

This white paper can be considered a well-informed neutral primer on Lead Nurturing.  It lists core understandings of what lead nurturing is:

  1. Segmenting
  2. Customer Nurturing
  3. Give - Get
  4. Customer Focus (mentioned several times in the paper)
  5. Progressive Profiling

Quote: 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success, according to a December 2015 Ascend2 Study.

  • There is a Five Step Process
  • Best Practices with an emphasis on Customer Nurturing
  • Advanced Practices
  • Tools and Technologies

Quote: 75% of B2B marketers think that the use of marketing technology is extremely important to the success of their lead nurturing strategies.

SLMA Comments:   

On page ten,  in a few short paragraphs, the paper's author sums up the need for nurturing.  While nurturing in its essentially present form has been going on since 1992, the tools have changed, customized content has become the norm, the emphasis on customers and not just prospects have arisen and catering to how people want to buy is driving it all.

Why It’s Important:

“Every marketer must learn to nurture prospects and customers or be beaten by competitors who have mastered the process."

Sales Lead Management Association

Recommended for: 

  • C-Level Folks
  • CSO
  • CMO
  • Marketing Operations
  • Content Management and Creation
  • Product Management

Download Link

About Oracle Marketing Cloud Modern Marketers choose Oracle Marketing Cloud solutions to create ideal customers and increase revenue. Integrated information from cross-channel, content, and social marketing with data management and activation along with hundreds of app and data partners enables them to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences at every interaction.

Visit oracle.com/marketingcloud

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This review was conducted independently without the advice or consent of the publisher.    Of course, we only review those papers that are worth it for you to read, we leave the others to someone else.

Note:  If you would like your research or e-book reviewed, you may submit it to: content@salesleadmgmtassn.com.  There is no guarantee it will be reviewed.  You may not be given notice if it is reviewed.  If you would like to submit artwork for the cover of the work along with a copy of the work, you may do so.  Members and non-members, sponsors and non-sponsors are welcomed to submit work for review.  Sponsors are given priority for white paper reviews.

 This blog is supported by the generous sponsorship of  VanillaSoft and Goldmine CRM Software and the 25 additional sponsors of the SLMA. 


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