10:30 am - SLMA Radio with host, James Obermayer
Guest: Rachel Schulties, EVP of the Digital Agency, Digital Media Solutions @dmsgrp
Topic: An Agency willing to Stand Behind the Moniker: Performance Marketing
For the past two years’ proving ROI for marketing was all the rage in every conference (as if it was suddenly new) but it surely became more popular. In this interview with one of the nominees for the SLMA’s annual 20 Women Leaders in Business, Rachel Schulties, we discuss the definition of Performance Marketing which we suspect is entrails a broader definition that just measuring ROI.
11:00 am - CRM Radio with host, James Obermayer
Guest: Laura Patterson, President VisionEdge Marketing @LauraVEM
Topic: The Marketers New Skill Requirement: Digital Analytics
Let’s be honest with ourselves, Marketing Analytics isn’t so much new as it’s a subject that is increasing hard for marketers to ignore. Over the past few years marketing ROI has headlined so many marketing conferences that someone remarked to me, “Enough already, we get the point.” And yet just knowing the issue isn’t solving the problem of how to get marketers fully up to a skill level that satisfies a growing demand by the c-level managers. In this interview with marketing analytics pioneer, Laura Patterso,n we discuss how marketers must go about the business of measuring what they manage. The host is Jim Obermayer.
11:30 am - Sales Pipeline Radio with host, Matt Heinz @heinzmarketing
Guest: Alli McKee, CEO and Founder of Stick.ai @learnglyph
Topic: What's your message?
Sales Presentations That Don’t Suck (& How Marketing Can Help)
Alli McKee is the CEO and Founder of Stick.ai, a content visualization platform to help B2B sales and marketing teams generate more leads and close more deals with optimized visual content.
Talking points include:
- The increasing importance of content today, from LinkedIn statuses to sales decks
- How to get that content to stand out against more noise than ever (personalized, visual, shorter)
- Why sales decks are needed today, and what makes a good one (story)