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February 2018

“The Salesperson Didn’t Do It” is Just a Marketing Excuse

IStock-688200654Everyone (usually marketers) complains about the failure of salespeople to follow-up leads, but marketers are just as much to blame. The excuse that “the salesperson didn’t do it” is no longer valid.   A research report from Velocify proves it.[i]

Of course, this was a valid excuse prior to marketing automation’s debut, but since then, the hemming and hawing by marketers that ‘prospect follow-up is a salesperson’s job and not our job,’ is belatedly being debunked.

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Book Review: Good manners for nice people who sometimes say F*ck.

Alkon-cellboorRecently I saw a post by a respected sales pro with a HUGE pile of books by industry authors she knows. We are all fortunate to have access to, and know some very talented, knowledgeable and entertaining writers. We are always trying to better ourselves, give ourselves an edge, but sometimes we need to do this through a lighter, more practical side.

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Funnel Radio Line-up Feb 22, 2018

 Listen while you drive to work on iTunes Tweet-todays-funnelradio-lineup-20180222

Today's topics include:  5 Most Important Things Marylou Tyler has learned in business and life. Should Incentives Be Used to Get Salespeople to do Their Job? Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders, and our day ends with: 17 Areas Shaping the IT Operations Marketing in 2018.

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Binky Patrol: Blankets for Children, Read their Stories

There is never a shortage of children who are homeless, in shelters, and living on the streets, plus all of those who are facing critical and terminal illnesses. We need your help to make more blankets to give to these children as a reminder that they are not forgotten or invisible - that someone truly cares and is sending them love.

WHO RECEIVES BINKIES?

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You'll Die if you Don't Listen to Customers

Episode2-twitter-holt

- Jennifer Holt and Cyndi Greenglass on WVU Marketing Communications Today Radio

"The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters."

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Why Podcasting Builds Trust, Credibility and Leadership - Matt Heinz on Sales Pipeline Radio

Listen While you Work or Play


IStock-627130554Matt Heinz and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting.  They discuss storytelling, the importance of audio, conversations and podcasting  (Matt believes podcasts are really unstructured learning time).

While Matt is a B2B math marketer he likes technology such as podcasts that set him and his company apart from firms that haven’t embraced storytelling and conversations.

Matt remembered being at a conference when a CMO he had been trying to reach recognized his name from Sales Pipeline Radio.

Why it Works

"Podcasts are true social selling; give first and ask later."

Paul Roberts -  OC Talk Radio

Tweet This

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Dan McDade on the 5 Most Important Things he has Learned in Business and Life

Listen while you work in the garage on iTunes

In this interview, really part of a series, we ask what makes an entrepreneurs tick?   We ask about the things that make a difference in their lives.  600x600-SLMARADIO-20180208-mcdade-5thingsWe hear about how they run their company and sometimes the personal things that were important milestones in their lives. 

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