White Paper:  The Cost of Outsourcing Teleprospecting - Dan McDade of PointClear
Why Podcasting Builds Trust, Credibility and Leadership - Matt Heinz on Sales Pipeline Radio

Funnel Radio Line-up Feb 15, 2018

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Funnel Radio topics include: Why CEO’s and CFO’s are still beggars when it comes to marketing ROI. If everything starts and ends with data, where do you want to go? Intent Based Networking (IBN). The Art & Science of Customer Loyalty: Community, Advocacy and More. Revenue Tip: You can get big benefits from little data.

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10:30 SLMA Radio with host, Jim Obermayer

Guest: Laura Patterson, President, VisionEdge Marketing @LauraVEM
Topic: Why CEO’s and CFO’s are still beggars when it comes to marketing ROI

Flushed with Data and Metrics: Why is it Still Hard to Prove Marketing ROI?

The data is there, or at least available; that excuse for proving the ROI of marketing is dead and isn’t valid.  If the Chief Financial Officer for a company is asked to show the ROI for the company, it would be impossible for him or her to simply say, “AH, we can’t do that.”  So, what is it that is makes beggars out of CEO’s that want to know the ROI for marketing? Why isn’t marketing ROI a written part of every CMO’s job description? Author Laura Patterson of VisionEdge Marketing has opinions about why this is still an evasive goal for most corporations. 


https://goo.gl/MDhkSo

 


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11:00 Rooted in Revenue with host, Susan Finch @susanfinchweb

Guest: Laura Patterson, President, VisionEdge Marketing @LauraVEM
Revenue Tip: You can get big benefits from little data

You can make big insights from little data. You don't have to have volumes of data to get valuable insights. It gets back to action.  Data analytics, measurement and process are their basic elements for their customer success. Data that you cannot derive insights from, is just data. You need to convert it into actionable insights to make strategic plans after analysis. BUT people are now using data as an excuse for inacction - we too much data,we do not have enough data, we areanalyzing the data - none of this is action.

https://goo.gl/MsMFnE


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11:30 Sales Pipeline Radio with host, Matt Heinz @heinzmarketing

Guest: Jocelyn Brown, VP of Customers Success at Allocadia @jocebrown
Topic: The Art & Science of Customer Loyalty: Community, Advocacy and More

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. In her role, she guides customers through their continued growth and progression through the stages of budgeting, planning and performance excellence, and elevates their experience throughout the journey.

https://goo.gl/Wo4Nsk

 


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12:00 P.I.C.N.I.C. Podcast by Ipswitch with host, Kevin Conklin @ipswitch @kevinconklin

Guest: Ronnie Ray, Sr. Director – Product Management for DNA in the Enterprise Networking Business in Cisco.
Topic: Intent Based Networking (IBN)

In Today’s PICNIC episode, we will welcome Ronnie Ray, Sr. Director – Product Management for DNA in the Enterprise Networking Business in Cisco.

https://goo.gl/UMxGjw

 


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12:30 WVU Marketing Communications Today with host, Cyndi Greenglass @directchick 

Guest: Jennifer Holt, SPINS @jenniferwholt
Topic: If everything starts and ends with data, where do you want to go?

The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters. Today, we live in a world where our customers want to help shape the brands they are passionate about and even control the conversation. It is a two-way dialogue in business today, and marketers have to understand how to navigate this new environment. In this podcast, we will learn how brands need to evolve to stay relevant, how to determine what data is valuable and actionable, and how companies are using data to develop meaningful loyalty and engagement.

https://goo.gl/6x7FGT

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