I recommend these books as gifts for Christmas. I have read these and found them to be useful, insightful and a help to any sales and marketing professional. Some of the authors I have come to know, some have been interviewed on SLMA Radio or CRM. Business books are not written because of royalties, they are written because the author can't keep their knowledge inside. It takes hundreds and hundreds of hours to write a book, a lot of self-searching, some ego bruising, many late nights and weekends without the family.
These books are a gift of knowledge which is so much better than a tie or a bottle of perfume.
1. Full Funnel Marketing Authored by Matt Heinz and the Heinz Marketing Team. Subtitle: How to Embrace Revenue Responsibility & Increase Marketing's Influence on Pipeline Growth & Close More Deals. This is all about pipeline growth and marketing’s ability to make it happen. Revenue accountability by marketing is strong here. Heinz is the host of the popular Sales Pipeline Radio/Podcast weekly program.
2. Close Deals Faster by John Asher from Asher Strategies. This originates from a pioneering sales approach developed by John Asher and used by 80,000 elite salespeople he and his group have trained. This is a sales strategy book, also great for sales managers. 260 Pages Hard Cover
3. Read Jill Konrath’s book, More Sales-Less time. Subtitle: Surprising Simple Strategies for Today's Crazy-Busy Seller. Fast, easy to understand. Results immediately. Konrath's books are always a breath for fresh air. 241 Pages Hard Cover
4. Zero-Time Selling by Andy Paul Love this book to accelerate sales. Subtitle: Ten Essential Steps to Accelerate Every Company's Sales. 168 pages Soft Cover. Probably the easiest tactics to implement and see an immediate return. I have used Andy’s ideas to great success. Andy is the host of the widely popular, daily podcast about sales: Accelerate 607 episodes and counting as of this date.
5. From Tim Sanders, Deal Storming. Subtitle: The Secret Weapon that can Solve Your Toughest Sales Challenges. Seven steps for the sales manager and sales representative. Combines the art and the science of the deal. Lots of talk about a team approach to high potential Sales that have gotten bogged down. 234 Pages Soft Cover.
6. From Rhoan Morgan and Eric Hollebone of DemandLab, Change Agents. Subtitle: The Radical Role of tomorrow's CMOs. Hard Copy or download a copy. This is the CMO book that discusses how to create a digital transformation and blueprint for the current marketing team. Soft Cover 106 pages. Brand new this fall.
7. Chris Smith’s book The Conversion Code, about capturing internet leads, creating quality appointments, and closing more sales. Smith is a well known speaker and evangelist.
8. Inside Content Marketing by Theresa Cramer. Subtitle: EContent Magazine's Guide to Roles, Tolls and Strategies for Thriving in the Age of Brand Journalism. Today’s marketing starts and ends with content and Theresa Cramer nails it in this book for the marketer. 172 Pages Soft Cover
9. Rise of the Revenue Marketer, Subtitle: An Executive Playbook, by Debbie Qaqish of the Pedowitz Group. This is the definitive, life changing book for the Chief Marketing Officer. Backed by interviews from her podcast series, RMR, Revenue Marketing Radio this is what started the serious marketing to revenue discussion. 2013 Softcover 228 pages.