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October 2017

Inspiring Leadership is Different from Influential Leadership.

Nominations Closing Nov 3 for 40 Most Inpsiring

40 InspiringInspiring Leadership is different from influential leadership. We believe inspirational leadership is based on thought leadership applied to problem solving.

Why it Matters

An inspirational leader may lead his or her salespeople, the company they work for, the industry they serve or the customers they accommodate. They lead people and companies to be more productive in marketing and sales disciplines; they are often agents of change.

Nominations are closing for the 40 Most Inspiring Leaders in Business.

You may nominate someone today in one of four categories:

  • B2B and B2C Marketing Management and Sales Management
  • B2B and B2C C-Level Management 
  • People in Lead Generation companies (including agencies - consultancies - database providers - fulfillment telemarketing - trade show vendors - etc.) 
  • People in software and web applications that pertain to sales lead management

You can view the nominees so far here >


Sunday Musings: 5 Most Important Things I've Learned in Business and Life - Lars Helgeson

"Listening is important," said Lars Helgeson, founder of GreenRope, but when he listened to people saying that what he wanted to do was impossible, he heard an entirely different messages from them. 

In this interview with Lars Helgeson, CEO and Founder of GreenRope, Helgeson discusses what he learned from listening, rejection, over-coming resistance, and why he needed to build partnership with employees as well as the external partnerships so important in building a business.   

He also discusses the value of becoming an author and the lessons he learned in the process.  Basically it seems Lars learned to walk the talk which has brought him success and satisfaction. This is one in a series of executive interviews on the most important things in business and life.

About Lars Helgeson

LarsLars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, he launched GreenRope. 

I CRM for Dummiesn 2017, Lars published CRM For Dummies, part of the globally acclaimed "For Dummies" series of books. 

About GreenRope

GreenRope is a company built around providing exceptional value to our customers. In the past 16 years, we have evolved from being one of the first email marketing service providers to being the only Complete CRM on the market. Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business.

 

 


Funnel Radio Line-up Oct 26, 2017

 Full schedule today. David Lewis kicks us off at 9:30 am Pacific with his guest, Daniel Day.

  • How ABM fosters tighter alignment between Sales and Marketing
  • The process for establishing targets for sales teams
  • Why ABM can be easier for driving growth than traditional demand generation

Some of these topics covered on the other shows include: It’s Budget Time and this year may be different for many marketers as expectations of “marketing revenue management” have increased. The 5 Step Model for Operationalizing an SPB&M. Also, Why is marketing automation important to any (IT) organization? Jim has a candid conversation with Lars Helgeson CEO of GreenRope. He discusses what he learned from rejection, over-coming resistance, and why he needed to build partnership with employees as well as the external partnerships so important in building a business. Matt's guest is Maureen Ezekwugo getting you on track to take your sales career to the next level. Points include: Four traits or skills needed to make it in sales management AND How to position yourself for the next opportunity to advance your sales career.

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Continue reading "Funnel Radio Line-up Oct 26, 2017" »


Howard Sewell Shares Uncommon Mistakes in Lead Nurturing

Listen while you work

 In this program we interview Howard Sewell, president of Spear Marketing about the four common failures of lead nurturing.

Why it's Important

"Lead Nurturing, not to be confused with dumping all your available content on new prospects, has a certain finesse if done right, but it can lead to impatience, frustration and rejection by prospects if done poorly."

Continue reading "Howard Sewell Shares Uncommon Mistakes in Lead Nurturing " »


WSJ D.LIVE Interview with Intel CEO Brian Krzanich

WSJ Article on AI - Interview with Intel CEO Brian Krzanich

Companies Must Use AI-Or Else

In the October 24, 2017 edition of the Wall Street Journal on page R9 the Journal’s Chief News editor, Jason Anders spoke with Intel Chief Executive Brian Krzanich.      The subhead is, “If a company isn’t using artificial intelligence says Intel CEO Brian Krzanish, it is going to be outpaced by another company that is.” 

Continue reading "WSJ D.LIVE Interview with Intel CEO Brian Krzanich " »


8 Days to Nominate a Deserving Leader

40 InspiringYou have 8 days to nominate a deserving leader as one of the 40 Most Inspiring Leaders in Sales Lead Management. 

Nominate a leader you admire in one of the four categories or a client or customer.

40 Inspiring Leaders in Sales Lead Management is accepting nominations.  Please go here and nominate.  Submit your staff or your customers.    

Four Categories – Ten Winners Each

  • B2B and B2C Marketing Management and Sales Management
  • B2B and B2C C-Level Management
  • People in lead generation companies (including agencies - Consultancy - database providers - fulfillment telemarketing - trade show vendors - etc.)
  • People in software and web applications companies that pertain to sales lead management

Nominate how here.

 


Sunday Musings: 5 Important Things I've Learned In Business and Life - Kreiger

Being a success is seldom an accident in the lab, it is hard work, and learning from your mistakes and success over time.  In this interview with, Dave Kreiger we learn what has driven this admitted introvert to be successful in a very competitive business. 

Listen now. 

Continue reading "Sunday Musings: 5 Important Things I've Learned In Business and Life - Kreiger" »


Those Who Know How to Harvest Are Few

IStock-584466814Listen here to the talking blog instead of reading...

Click here to listen to the talking blog: Those Who Know How To Harvest are Few

 

You say, “Is he nuts? Of course I know how to harvest, that is what marketing does.”

Maybe I should ask, how is CRM and Marketing Automation processes working for you after the harvest?  Both are valid questions.  Both entwined with each other.  Both dependent on each other in a performance oriented dance that is more easily measured than most people let on.  

Harvesting and processing leads?  Without the two working together, your company has squat.   I know that is blunt, but if you accomplish the harvest bit, using the CRM system correctly and the marketing automation system efficiently is a very fair question.

Continue reading "Those Who Know How to Harvest Are Few" »