Why it's important:
Forget excuses that the traffic was great and the event (booth) was crowded, did it ultimately produce, or are you pleased to bury the results.
If improving event results, not just attendance or traffic, but sales results is your goal, listen while you work to Ian Gotts and Peter Gillett. Think about your last event and seriously consider if it lived up to your expectations.
Ian Gotts, CEO of Elements is interviewed by Peter Gillett about SalesForce and events. Points they'll be covering include:
- Will the universal badge idea ever happen?
- Ease of producing QR codes for event registrations and fast check-in to get rid of paper lists and handwritten badges!
- Everyday content availability and auto-lead capture for the sales guys who won’t!
- Tradeshow integration a must for speed of follow-up – working with salesforce Admins