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Psyched Up: Daniel McGinn with Matt Heinz

Listen to Daniel McGinn while you work, click the Green Arrow:

D McginnAs Senior Editor of the Harvard Business Review, Daniel McGinn has special insight into what it takes to become mentally prepared to succeed with his book,  "Psyched Up: How the Science of Mental Preparation Can Help You Succeed."

McGinn discusses:  

  • The science and practice of how professionals learn to use methods by athletes and Olympians to attain the right-winning mindset 
  • Pep talks, motivational music, trash talk and rivalry
  • Techniques to boost confidence and reduce anxiety
  • Drugs (legal, don't get excited) to help you get in the mindset 

If your work includes  pitching solutions,  negotiations,  speaking or presentations, or important sales calls, the ideas in the book will aid people for their A-game.

Matt Heinze said, "The book has only been out a few weeks, but I've started hearing from companies such as Oracle that are buying the book for their sales teams because they think the ROI for people who learn these techniques is obvious. "   Matt says he is also hearing from entrepreneurs who agree with Brad Feld, who said "This book is a gift for entrepreneurs or anyone else who pitches ideas for a living."


From a Forbes interview with 

Daniel McGinn: There is a lot of research, most of it in sports psychology or social psychology, suggesting that people who engage in certain behaviors before stressful activities or high-stakes performances will do better. For instance, there are more than a dozen studies showing that athletes who engage in a pre-performance routine — a set of thoughts and actions — before competing tend to score higher. There are studies showing people who listen to a motivational song before an event perform better. Most serious athletes have some sort of routine to get psyched up. (I love watching the Olympics to observe these rituals.) In my book, I’m making the case that people in non-athletic fields — professionals who sell, pitch ideas, litigate, negotiate, give speeches, appear on TV, etc — can use these types of techniques to be better at their jobs, too. There are a lot of examples in my book, from surgeons to comedians to race car drivers, who use these kinds of techniques every day.

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