Why It's Important
"AI...is here to stay...It is definitely changing the world...I think that savvy marketers need to understand what their role will be"
Debbie Qaqish, Chief Strategist - Pedowitz Group
In our continuing series of programs on all facets of artificial intelligence we ask the strategist and author Debbie Qaqish about her perception of the short term and long term impact which AI will have on the marketing suite.
- She doesn't believe there will be fewer marketing jobs
- The marketing jobs will be different
- Companies that adapt to AI will thrive, those that don't won't
- Later in the interview she discusses what marketers will have to do in an AI world
- Marketing is driven and data and data is fed and analyzed by AI applications
Debbie Qaqish Chief Strategy Officer, Author, Radio and Podcast Host
As a principal partner and chief strategy officer of The Pedowitz Group. Qaqish is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.
She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011.
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