Why its Important
"Managing leads appears to be solved until it isn't; the result is forecasts flop, sales lag, and sales managers fail. It can be prevented.”
It has been proven time and again that you can't manage sales if you can't manage sales leads and yet marketers fail at this time and again. They buy software and assume it is solved. They train salespeople and assume it is solved. It appears to be solved until it isn't; forecast flop, sales lag and sales managers fail. It can be prevented.
In this program on SLMA Radio with DemandGen Radio host, author and entrepreneur David Lewis we discuss the first of his five principles of sales lead management.
Managing sales leads is not for the timid or uninformed because how sales leads are managed is crucial to the growth of your company. There can be 3-4 departments involved, dozens of software applications and dozens of vendors.
David Lewis, the author and founder of DemandGen International in his book Manufacturing Demand, the Principles of Successful Lead Management, David outlines his five principles of sales lead management and over the coming months he will discuss each of the principles in standalone shows. His ideas and tips will surprise you. The host is Jim Obermayer
About David Lewis
For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
Download your copy of Manufacturing Demand