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July 2017

Huff says, You are More than a bunch of tools. What has been Lost?

Listen while you work.

Why aren't the tools working as touted?   Surprise, personal relations get a second look.

We've covered a lot ground with the topic of AI, but before that was a thing, companies pushed their teams to implement and vigilantly use tools such as CRM, DemandGen, and CMS  as a solution to increase closed deals.

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Register your B2B Podcast - Free Listing Service

B2b-podcast-dirctory-logo-400B2B Podcast Directory Offered by Funnel Media Group

 New Podcast Directory Will Focus on B2B Sales and Marketing Podcasts

July 27, 2017  - - Lynden, WA - - The Funnel Media Group LLC TM, announced that it is now hosting a B2B Podcast Directory which will list only podcast programs that address business to business sales and marketing issues.  Funnel Media Group’s publisher, James Obermayer said, “While we have been producing live internet radio programming (Thursdays) with podcast replays we see a need for B2B sales and marketing management to go to a site to choose the best in B2B Sales and Marketing podcasts.” 

The B2B Podcast Directory will initially be limited to 250 marketing and 250 sales oriented podcasts. This means that each category will have a reasonable number of podcasts per subject to allow a better listener experience.

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D.Lewis - Managing Sales is Always Linked to Managing Leads

Why its Important

"Managing leads appears to be solved until it isn't; the result is forecasts flop, sales lag, and sales managers fail.  It can be prevented.”

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It has been proven time and again that you can't manage sales if you can't manage sales leads and yet marketers fail at this time and again.  They buy software and assume it is solved.  They train salespeople and assume it is solved.   It appears to be solved until it isn't; forecast flop,  sales lag and sales managers fail.  It can be prevented.

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Is your Marketing Plan on a Napkin?

Do you have a real marketing plan or a nasty napkin substitute? 

Why it’s Important:

"Companies without a marketing plan are disadvantaged, they never know where they are going, the cause of the outcome or when they arrived."

Sales Lead Management Association

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Top 10 Tips for Lead Nurturing Success - WP Review

The Top 10 tips for Lead Nurturing from Spear Marketing reads as a road map to know where you should be going, how to get there and how to know when you have arrived.  Too many of these papers tell you what’s wrong without telling you how to fix it without hiring the author.  This paper isn’t guilty of that.

Top 10 lead nurturing tipsTitle:  Top 10 Tips for Lead Nurturing Success

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Jessica Fewless from DemandBase - Why Getting a Decision Takes Input from 6.8 Buyers

In this program, we are very excited to talk with Jessica Fewless who joins us from DemandBase. We discussed the increased complexity of selling into B2B marketing; into B2B targets; the fact that the

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A Grandfather Reveals a Mystery to his Grandchildren

Which Reminds Me of Another Mystery About Sales Leads

IStock-174628466My best friend Bob tells a story about having the whole family over to his place one year for Thanksgiving.  Sometime during the day he looked around for his children and noticed that none of them, nor any of his nieces and nephews, was around.  He walked through the house and found the little ones, aged 3 to 10, sitting at his father's feet, looking up at their grandfather.  

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