Fast Read Version on line here
Length: 13 Pages
- Modern BI becomes the new norm. Covers the transformation from It-centric reporting platforms to modern platforms available to the many instead of the few.
- Collaborative analytics goes from the fringe to the core. Sharing data and building on a team’s work are the watch words.
- All Data becomes equal. Big or small data sources, regardless of where it is stored, data will be more accessible and useable.
- Self-Service Analytics Extends to Data Prep. From Gardner, data in the hands of a few who prep it will shift to everyone.
- Analytics are everywhere, thanks to embedded BI.
- IT becomes the data hero. Covers how IT at the helm of self-service analytics at scale brings benefits to everyone.
- People start to work with data in more natural ways.
- The transition to the cloud accelerates.
- Advanced analytics become more accessible.
- Date literacy becomes a fundamental skill of the future.
SLMA Comments: Every trend comes with a “Further Reading” suggestion which greatly expands the credibility of the paper and the depth that a reader can probe to learn more. The unspoken underlying warning of this paper is that regardless of your workload, now that analytics has become easy to access and manage, no marketer has an excuse to be ignorant.
Why It’s Important:
“The unspoken, underlying warning of this paper is that regardless of your workload, now that analytics has become easy to access and manage, no marketer has an excuse to be ignorant. Either learn how to be a data marketer or go into sales.”
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- Marketing Management
- Marketing Operations
- IT Management
This review was conducted independently without the advice or consent of the publisher.
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